# Snapshot Adoption Campaigns Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues By Laura McQuarrie | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adoption-project References: [adsoftheworld](http://adsoftheworld.com/media/online/outdoor_snapadoption) & [facebook](https://www.facebook.com/tombalatas/) Curitiba, Brazil is overrun with more than 7,000 dogs on the streets and NGO Tomba Latas took to social media for its latest adoption project in order to appeal to potential new dog owners. On [Snapchat](https://www.trendhunter.com/trends/voter-campaign), Tomba Latas uses the platform as a way to introduce people to the personalities of [rescue dogs](https://www.trendhunter.com/trends/inflatable-dogs) in the hopes of changing the minds of people who want to buy rather than adopt. To drive attention to the [Snapchat account](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program), Tomba Latas uses public posters with scannable codes that will make it easy to find the social profile. Social media is one of the most cost-effective ways that brands and non-profit organizations can share their message, all the while connecting with young and engaged generations. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Social Media Adoption Campaigns:** NGOs use social media platforms creatively to increase adoption rates by showcasing the personalities of rescue animals. - **QR Code Posters:** Innovative marketing technique that enables users to scan and access social media profiles of non-profit organizations, including adoption centers. - **Technology for Animal Welfare:** Implementation of innovative tools and techniques by non-profit organizations for animal welfare and increasing adoption rates. ### Who This Affects Most - **Non-profit Organizations:** Using creative social media marketing techniques to showcase rescue animals and drive greater adoption rates. - **Digital Marketing:** The boost in social media adoption campaigns triggering demand for creative digital marketing professionals. - **Animal Welfare:** The incorporation of technology in animal welfare across the industry to drive greater awareness and social impact. ## Related on Trend Hunter - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md) - [Animal Adoption Platforms](https://www.trendhunter.com/trends/adopt-me.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Large-Scale Adoption Initiatives](https://www.trendhunter.com/trends/best-adoption-event-ever.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Foster Dog Metaverses](https://www.trendhunter.com/trends/fosterverse.md) - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md)