# Experiential Adoption Laura McQuarrie Counts Down Her Top Picks for Pet Adoption Initiatives By Alyson Wyers | Published 2015-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adoption-initiatives References: [youtu.be](https://youtu.be/s7LAScT649o)  In an effort to get more interactive with their outreach campaigns, ad agencies and shelters are engaging in more experience-based adoption initiatives. Trend Hunter Research Writer Laura McQuarrie shares her favorite examples of [experiential adoption](https://www.trendhunter.com/trends/adopt-me), from [pop-up dog cafes](https://www.trendhunter.com/trends/i-love-you-like-a-dog) to pet rental services to adoptive cat cinemas. If you love caffeine and playing with puppies, a cafe lets you interact with dogs while you enjoy your coffee. If companionship without commitment is more you, Dogo connects friendly dogs with friendly people. An [eye-catching billboard ad](https://www.trendhunter.com/trends/dreamies-treats) uses beacon technology to make it seem like the dog on-screen follows you around as part of a hi-tech pet adoption initiative. Or for cat lovers, you can now watch a movie and cuddle with a cat at the same time if an Indiegogo project is successful. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Experiential Adoption Initiatives:** Ad agencies and shelters are exploring experience-based adoption initiatives, such as dog cafes or cat cinemas to increase pet adoption rates. - **Pet Rental Services:** Pet rental services like Dogo are emerging as a new trend for people who want companionship without commitment. - **Beacon Technology Advertising:** Beacon technology is being used in pet adoption advertising to increase adoption rates, such as an interactive billboard with a dog that seems to follow you around. ### Where This Applies - **Advertising:** The advertising industry can adopt experiential and technology-based initiatives like pop-up dog cafes or interactive billboards to increase engagement and effectiveness. - **Animal Shelters:** Animal shelters can leverage experiential adoption initiatives to increase pet adoption rates and find homes for more animals. - **Pet Rental Services:** The pet rental service industry can capitalize on the growing trend of people seeking companionship without commitment by providing innovative solutions like Dogo. ## Related on Trend Hunter - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Game-Based Pet Adoption Events](https://www.trendhunter.com/trends/gamebased-pet-adoption-event.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md)