# Language-Learning Family Bundles Duolingo's Adoption Center Brings More People Into Family Plans By Laura McQuarrie | Published 2022-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adoption-center References: [designtaxi](https://designtaxi.com/news/420471/Duolingo-Opens-Adoption-Center-For-Users-To-Be-Part-Of-Others-Family-Plans/) & [duolingoadoptioncenter](https://duolingoadoptioncenter.com/)  A cost-saving family plan is a great way for family members with shared interests to access to a particular product or service—and for those who have extra spots to fill or those who wish they could join a plan at bargain prices, [Duolingo](https://www.trendhunter.com/trends/duolingo-ads) introduced the Adoption Center. With the family plan, users enjoy access to Duolingo's premium subscription option, an ad-free experience, unlimited hearts and other perks like monthly Streak Repair. Users who wish to be adopted into a Duolingo Family Plan can create a personal flyer and share the #DuolingoAdoptionCenter tag on social media to alert others who have spots to spare. While users benefit from additional cost savings and [accessible language learning tools](https://www.trendhunter.com/trends/custom-spanish), Duolingo also wins because it has found that users complete twice as many lessons when they’re part of a group. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 26% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Cost-saving Family Plans:** Develop cost-saving family plans for shared interest products or services to appeal to new customers by offering extra spots and bargain prices. - **Adoption Centers for Shared Plans:** Introduce adoption centers for shared plans with social media advertisement to increase customers and promote extra spots within existing family plans. - **Group Motivation for Learning:** Promote group motivation for learning with shared language-learning family plans and increase user completion of lessons and engagement with products or services. ### Who This Affects Most - **Language-learning:** The language-learning industry can benefit from cost-saving family plans and group motivation to increase engagement and customer acquisition. - **Online Subscription Services:** Online subscription services can utilize family plans and adoption centers to increase user engagement and retention. - **Social Media Platforms:** Develop social media platforms promoting shared interest family plans and adoption centers to help customers find and fill extra spots in existing plans. ## Related on Trend Hunter - [Gen-Z-Targeted Language Platform Campaigns](https://www.trendhunter.com/trends/duolingo-ads.md) - [Family-Centric Scent Subscriptions](https://www.trendhunter.com/trends/aroma360-family-plan.md) - [Family-Focused Meditation Apps](https://www.trendhunter.com/trends/familyfocused-meditation-apps.md) - [Localized Language App Collaborations](https://www.trendhunter.com/trends/fred-farid.md) - [Interactive Learning Games](https://www.trendhunter.com/trends/familyfunhub.md) - [Premium AI-Powered Education Apps](https://www.trendhunter.com/trends/duolingo-max.md) - [Fitness Tracker App Subscriptions](https://www.trendhunter.com/trends/family-plan-1.md) - [Language Learning Convenience Pop-Ups](https://www.trendhunter.com/trends/duomart.md) - [Anime-inspired Language Programs](https://www.trendhunter.com/trends/duolingo-and-crunchyroll.md)