# Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes

By Grace Mahas | Published 2023-03-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/adoptable-playlists
References: [pedigree](https://www.pedigree.com/?sdgsg) & [open.spotify](https://open.spotify.com/playlist/37i9dQZF1DX9XIFQuFvzM4)

![Adoptable Playlists Pet Ads](https://cdn.trendhunterstatic.com/thumbs/501/adoptable-playlists.jpeg)

The PEDIGREE® brand, part of the Mars family of brands, has teamed up with Spotify to create "adoptable playlists," which will feature real-life adoptable dogs as cover art to promote dog adoption. Each playlist cover will feature a different dog in need, designed to look like an album from a recognizable music genre. The playlists will be featured in Spotify's “Feel Good” category, which is one of the most popular genres on the platform, to reach millions of listeners who are looking for more happiness in their lives.

Listeners will be given information on how to adopt the dogs featured on the playlists through targeted audio ads and written playlist descriptions, which will include links to the dogs' adoption pages on AdoptAPet.com. The partnership between Spotify and the PEDIGREE brand aims to raise awareness of the need for dog adoption and alleviate the pressure shelters are facing across the country, especially during the pandemic.

The PEDIGREE brand has a commitment to dog adoption and, earlier this year, launched the PEDIGREE® FOSTERVERSE™ program to bring foster opportunities to the virtual world. This partnership with Spotify is another way for the brand to help shelter dogs find their forever homes, as part of Mars Petcare's larger ambition to end pet homelessness.