# Charitable Cat Deliveries (UPDATE) UberKITTENS Encourages People to Adopt Kittens After a Playtime By Cadhla Gray | Published 2015-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adopt-kittens References: [refinery29](http://www.refinery29.com/2015/10/96579/uber-kitten-delivery?utm_source=feed&utm_medium=rss) & [newsroom.uber](http://newsroom.uber.com/2015/10/uberkittens-are-back/) [Uber](https://www.trendhunter.com/trends/petbarn) knows how to do publicity stunts, this time celebrating National Cat Day with a delivery service that encourages users to adopt kittens. The service has grown since last year, when it delivered cats in seven American cities, while this year it has increased to 50. This [on-demand cat delivery service](https://www.trendhunter.com/trends/deliveroo-and-french-bandit) is no joke -- it's offered between 11 AM and 3 PM and charges $30 for 15 minutes of loving, purring joy with the young felines. There are shelter representatives helping with each delivery that will be more than happy to set people up to adopt kittens. Great for a break at the office or to cheer up someone on a gloomy day, the representatives only ask that no one is allergic and there is a set up playroom for the adorable cats. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pet Adoption Services:** There is an opportunity to incorporate pet adoption services in on-demand pet delivery services, to boost adoption rates. - **Bespoke On-demand Services:** Introducing bespoke on-demand services to keep up with the increasing demand for convenience, that connect businesses with customers in real-time. - **Corporate Social Responsibility:** There is an opportunity for companies to promote corporate social responsibility through activities that will appeal to a wider audience. ### Where This Applies - **Delivery Services:** There's an opportunity for delivery services to expand beyond the traditional products and services, by incorporating bespoke on-demand services. - **Pet Services:** There's an opportunity for pet services to entice wider audiences by promoting animal welfare through activities such as pet adoption. - **Marketing and Advertising:** There's an opportunity for marketing and advertising businesses to create CSR campaigns that promote the benefits of social responsibility and sustainability. ## Related on Trend Hunter - [Game-Based Pet Adoption Events](https://www.trendhunter.com/trends/gamebased-pet-adoption-event.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Australian Dog Deliveries](https://www.trendhunter.com/trends/petbarn.md) - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [Adoptable Cat App Takeovers](https://www.trendhunter.com/trends/date-cats-not-humans.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Cat-Themed Vday Series](https://www.trendhunter.com/trends/cuddle-collection.md)