# Authentic Mexican Condiments The Dona Maria Adobo Paste is Used to Prepare Spicy Mexican Dishes By Katherine Pendrill | Published 2016-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adobo-paste References: [mexgrocer](http://www.mexgrocer.com/72878-49533.html) & [herdeztraditions](http://www.herdeztraditions.com/dona-maria-products/dona-maria-mole-adobo/) The popular salsa company [HERDEZ Brand](https://www.trendhunter.com/trends/mexican-refrigerated-entre) is selling a sweet and spicy adobo paste that can be used to prepare popular Mexican dishes. Adobo is a thick marinade that can be paired with everything from fish to vegetables. This store-bought adobo paste gives consumers a quick and easy way to add a touch of authentic Mexican flavor to their favorite dishes. The Dona Maria Adobo by HERDEZ Brand is a sweet and spicy condiment that is [similar to mole sauce](https://www.trendhunter.com/trends/trader-joes-enchilada-sauce). The paste is made form a combination of chile ancho, chile pasilla, roasted spice and peanuts, which give it a distinctly thick texture. While the condiment serves as a flavorful marinade for meat, fish and vegetables, it can also be used in mild stews or as a topping for ceviche. The paste can even be used as a salad dressing when combined with fruit juice. With more consumers experimenting with international cuisine, this flavorful marinade is a great way to enjoy authentic Mexican dishes. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **International Cuisine Experimentation:** The growing trend of consumers experimenting with international cuisine presents an opportunity for the adobo paste to be used in various dishes. - **Quick and Easy Flavor Enhancers:** The convenience of store-bought adobo paste offers a disruptive innovation opportunity for quick and easy flavor enhancement in a variety of meals. - **Authentic Mexican Flavors:** The demand for authentic Mexican flavors in dishes creates an opportunity for the Dona Maria Adobo paste to add a touch of authenticity. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can incorporate the adobo paste as an ingredient in their products, offering unique and authentic flavors to consumers. - **Mexican Cuisine Restaurants:** Mexican cuisine restaurants can use adobo paste to enhance the flavor profiles of their dishes, catering to customers' preference for authentic Mexican flavors. - **Convenience Food Industry:** The convenience food industry can explore incorporating adobo paste into ready-made meals, providing consumers with quick and authentic Mexican flavors. ## Related on Trend Hunter - [Traditional Mexican Sauces](https://www.trendhunter.com/trends/mexican-moles.md) - [Mexican Chili Crisp Condiments](https://www.trendhunter.com/trends/salsa-macha.md) - [Mexican Refrigerated Entrées](https://www.trendhunter.com/trends/mexican-refrigerated-entre.md) - [Mexican-Fusion Topping Sauces](https://www.trendhunter.com/trends/topping-sauces.md) - [Mexican-Inspired Meal Kits](https://www.trendhunter.com/trends/mexicaninspired-meal-kits.md) - [Mexican Simmer Sauces](https://www.trendhunter.com/trends/somos-simmer-sauces.md) - [Spanish-Style Spice Blends](https://www.trendhunter.com/trends/tomatador.md) - [Mexican-Style Hot Sauces](https://www.trendhunter.com/trends/tabasco-salsa-picante.md) - [Spicy Umami Cooking Pastes](https://www.trendhunter.com/trends/miso-harissa-cooking-paste.md)