# Amusing Rescued Dog Portraits An Adobe Project is Meant to Find 'Forever' Homes for Furry Friends By Kalin Ned | Published 2019-08-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adobe-project References: [designtaxi](https://designtaxi.com/news/405889/Adobe-Captures-Pawtraits-To-Help-Rescued-Dogs-Cats-Find-Their-Forever-Homes/) & [vimeo](https://vimeo.com/351114321) This Adobe project is not only extremely cute but it is dedicated to doing some good in the world. In partnership with Sydney Dogs and Cats Home, as well as photographer James Dore and creative branding agency For The People, Adobe seeks out to "bring out the inner beauty of the shelter's six most overlooked lodgers" and find these animals a "forever home." The initiative has playfully been nicknamed the 'Pawtrait Project.' Aside from the ultra-adorable and attention-captivating cuteness of the furry companions, the Adobe project also draws on their personality traits by adding playful and fun-poking descriptions to the images like "less noisy (but more fun) than typical alarm tones." Without a doubt, this is one of the more adorable Adobe projects. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Animal Shelter Photography:** Using creative photography to showcase the personalities of shelter animals, increasing their chances of finding forever homes. - **Collaborative Initiatives:** Partnering with organizations and professionals to leverage their skills and resources for the greater good. - **Emotional Marketing:** Using emotional connections with consumers to drive engagement and action towards a cause. ### Sectors Adopting This - **Photography:** Using innovative techniques and storytelling to capture the essence of subjects and evoke emotions. - **Tech Companies:** Leveraging technology platforms and creative projects to promote social causes and impact. - **Nonprofit Organizations:** Partnering with brands and professionals to raise awareness and drive action towards important causes. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [AI Pet Photo Generators](https://www.trendhunter.com/trends/pawfoto.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md)