# Personified Animal Actor Ads This Adobe Commercial Features Pets Making Fun of the Super Bowl By Jonathon Brown | Published 2013-02-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adobe-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-adobe-147042) & [youtu.be](http://youtu.be/CwMYpH_oA-g) This [Adobe](https://www.trendhunter.com/trends/cjroblue) commercial wonders why companies pay so much money for 30 second [Super Bowl ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) when they can put their commercials online and see who views it and how it works. The message is conveyed by way of two [talking animal actors](https://www.trendhunter.com/trends/animal-intelligence): one is a monkey and another is a horse. By choosing these two particular animals, Adobe is making reference to classic Super Bowl commercials of the past. The monkey asks the horse if he's in the studio for a big game commercial and then questions the logic of spending so much money on these kind of commercials. The commercial isn't all cynical though. Near the end, the monkey memorizes his lines, which simply means sticking out his tongue. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Online Advertising:** Disruptive innovation opportunity: Explore new ways to reach target audiences through online advertising platforms instead of traditional TV commercials. - **Cost-effective Marketing:** Disruptive innovation opportunity: Develop cost-effective marketing strategies that provide high visibility and engagement by leveraging digital platforms. - **Humor in Advertising:** Disruptive innovation opportunity: Incorporate humor into advertising campaigns to capture attention and create memorable brand experiences. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity: Revolutionize the advertising and marketing industry by introducing more efficient and engaging digital advertising solutions. - **Video Production:** Disruptive innovation opportunity: Transform the video production industry by leveraging new technologies and techniques to create compelling and humorous ad content. - **Creative Services:** Disruptive innovation opportunity: Redefine creative services by developing innovative and entertaining ad campaigns that resonate with target audiences. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md)