# Tech Giant Partnerships Adobe and NVIDIA are Teaming Up for Mutual Improvements to Software By Justin Lam | Published 2018-04-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/adobe-and-nvidia References: [engadget](https://www.engadget.com/2018/03/28/nvidia-teams-with-adobe-to-ensure-ai-editing-runs-smoothly/) & [zdnet](http://www.zdnet.com/article/adobe-and-nvidia-expand-partnership-for-sensei-ai/) [Adobe](https://www.trendhunter.com/trends/adobe-and-activision-blizzard) and [NVIDIA](https://www.trendhunter.com/trends/cocacola-2) are teaming up to form a tech powerhouse as the former's cloud-based AI projects will now be powered by the latter's GPUs. Adobe's AI toolkit [Sensei](https://www.trendhunter.com/trends/coffee-sensei) is starting to become a more prevalent focus for the company and this new partnership could see the AI's editing features see an immense upgrade with NVIDIA chips. The announcement of this new Adobe and NVIDIA partnership was first announced during the Adobe Summit keynote in Las Vegas, with both companies looking forward to the shared experience and integration. NVIDIA's impact on Sensai could wee the AI make better adjustments in Adobe's service for Creative and Experience Cloud customers and developers, especially as the company builds out its storage and multi-platform cloud-hosted editing features. This Adobe and NVIDIA union is also set to benefit NVIDIA's developers as work with Adobe can lead to improvements in mixed reality, next-gen rendering and immersive experiences. Image Credit: Lucy Nicholson ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Cloud-based AI:** The partnership between Adobe and NVIDIA could open up opportunities for cloud-based AI improvements in editing features and multi-platform cloud-hosted editing. - **Mixed Reality Development:** The collaboration between Adobe and NVIDIA could lead to innovations in mixed reality development and immersive experiences. - **Gpu-powered AI Toolkits:** Adobe's Sensei and other AI toolkits could see immense upgrades with the inclusion of NVIDIA's GPU power. ### Sectors Adopting This - **Software:** The partnership between Adobe and NVIDIA could impact the software industry, especially in the realm of AI-powered editing and mixed reality development. - **Graphic Design:** The partnership between Adobe and NVIDIA could be a game-changer in the graphic design industry, allowing for more powerful editing features and immersive experiences. - **Technology:** The collaboration between Adobe and NVIDIA and its impact on cloud-based AI and mixed reality development has the potential to disrupt and innovate the technology industry. ## Related on Trend Hunter - [Embedded Creative AI Tools](https://www.trendhunter.com/trends/adobe-and-activision-blizzard.md) - [Digital Twin Advertising Partnerships](https://www.trendhunter.com/trends/cocacola-2.md) - [Digital AI Creation Tools](https://www.trendhunter.com/trends/nvidia-and-shutterstock.md) - [Collaborative Generative AI Solutions](https://www.trendhunter.com/trends/generative-ai-solutions.md) - [LLM-Connected Digital Design Tools](https://www.trendhunter.com/trends/adobe-and-chatgpt.md) - [Creative Streaming Partnerships](https://www.trendhunter.com/trends/elgato-x-adobe.md) - [AI-Powered Editing Tools](https://www.trendhunter.com/trends/photoshop.md) - [Soccer-Centric Software Partnerships](https://www.trendhunter.com/trends/software-partnership.md) - [AI-Powered Image Editing Platforms](https://www.trendhunter.com/trends/adobe-lightroom.md)