# Embedded Creative AI Tools Adobe and Activision Blizzard Unite to Create AI-Powered Creative Tools By Kanesa D | Published 2023-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/adobe-and-activision-blizzard References: [coinspeaker](https://www.coinspeaker.com/adobe-blizzard-generative-ai-tools/) & [adobe](https://www.adobe.com/ca/)  [Adobe](https://www.trendhunter.com/trends/generative-ai-1) and [Activision Blizzard](https://www.trendhunter.com/trends/activision) have released new [generative artificial intelligence technologies](https://www.trendhunter.com/trends/imagegen-ai) with the intention of assisting humans with creativity. Adobe's latest AI tool, "Generative Fill," seeks to improve workflow and provide creatives more freedom to create excellent content. Its flagship software Photoshop includes the utility. Amid mounting apprehensions about AI's potential replacement of humans and the consequent loss of jobs, Adobe assures users that the tool was developed with the intention of providing support rather than replacing humans. They emphasize that the tool will act as a "co-pilot" for artists, enhancing their workflow and augmenting their creative process. The new 'Generative Fill' tool is still in the early stages of development, but it is available to access on the Adobe Photoshop interface. Image Credit: Depositphotos ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 40% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Generative AI Technologies:** The development of generative AI technologies encourages the increased adoption of AI in creative industries. - **AI-powered Creative Tools:** AI-powered creative tools provide businesses with opportunities to enhance their creative workflows and generate high-quality content. - **AI-assisted Creativity:** AI-assisted creativity tools can help artists and businesses augment their creative process and expand the range of creative options. ### Sectors Adopting This - **Creative Software Industry:** The integration of AI-powered creativity tools in creative software gives companies in the industry an innovative edge. - **Gaming Industry:** Integrating generative AI technologies in video game design provides opportunities for innovation in the gaming industry. - **Digital Marketing Industry:** AI-powered creative tools can help digital marketing companies create fresh and engaging content to appeal to their audience. ## Related on Trend Hunter - [Generative AI-Image Editing Tools](https://www.trendhunter.com/trends/generative-ai-1.md) - [AI-Powered Editing Tools](https://www.trendhunter.com/trends/photoshop.md) - [Editing AI Multitools](https://www.trendhunter.com/trends/photoshop-ai-tools.md) - [Commercial AI Art Generators](https://www.trendhunter.com/trends/adobe-firefly.md) - [AI-Powered Digital Eraser Tools](https://www.trendhunter.com/trends/generative-remove.md) - [AI-Scaling Developing Tools](https://www.trendhunter.com/trends/firefly-services.md) - [AI-Powered Design Apps](https://www.trendhunter.com/trends/adobe-express.md) - [Digital AI Creation Tools](https://www.trendhunter.com/trends/nvidia-and-shutterstock.md) - [AI-Powered Creative Digital Assistants](https://www.trendhunter.com/trends/creative-assistant.md)