# Pale Fruit-Forward Beers Adnams Brewery and Deya Launch the Gold Pale Ale Called 'Boat Trip' By Kanesa D | Published 2023-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adnams-brewery References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/07/adnams-and-deya-launch-collaboration-beer-named-boat-trip/) & [adnams](https://adnams.co.uk/?utm_source=AW&utm_medium=cpa&awc=2069_1688571907_67112f77d88fe9c94f5d837de7baf519)  [Adnams Brewery](https://www.trendhunter.com/trends/adnams-double-ghost-ipa) has collaborated with Cheltenham's [Deya Brewing Company](https://www.trendhunter.com/trends/the-alldeya-arms) to launch 'Boat Trip,' a gold ale that uses oats and pale ale malt to provide hints of orange and lime. The beers come in 440ml cans and have flavors of elderflower, peaches, limes, and orange, making them ideal for the summer weather. “Rumour has it that late in life, while living in South Africa, one of Adnams foundin brothers, George Adnams, came across a crocodile. The details of what happened will never become clear, but the story became legend," commented Fergus Fitzgerald, Adnams production director. 'Boat Trip' will debut at Adnams' pub estate, in addition to pubs, bars, taprooms, and select beer retailers across the UK. Image Credit: Adnams Brewery ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 12% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-infused Beers:** Opportunity to create innovative beers that incorporate hints of different fruits for unique flavor profiles. - **Collaborative Brewing:** Opportunity for breweries to collaboratively create new and exciting beer offerings that combine different brewers' expertise and styles. - **Seasonal Beer Releases:** Opportunity to release limited-edition beers that cater to specific seasons, such as summer-inspired fruit-forward ales. ### Where This Applies - **Craft Beer Industry:** Craft breweries can leverage fruit-infused beers and collaboration with other breweries to stand out in the highly competitive craft beer market. - **Hospitality Industry:** Pubs, bars, and taprooms can feature exclusive seasonal beer releases like 'Boat Trip' to attract customers and enhance the overall drinking experience. - **Retail Industry:** Beer retailers can capitalize on the popularity of pale fruit-forward beers by offering a diverse selection of these innovative brews to cater to consumer demand. ## Related on Trend Hunter - [Heavily Hopped IPAs](https://www.trendhunter.com/trends/crisp-ipa.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [British Americana Beers](https://www.trendhunter.com/trends/american-session-pale-ale.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Tartly Creamy Golden Ales](https://www.trendhunter.com/trends/golden-ales.md) - [Spooky Nautical IPAs](https://www.trendhunter.com/trends/adnams-double-ghost-ipa.md) - [Collaborative Music Duo Beers](https://www.trendhunter.com/trends/hallucinating-love-pale-ale.md) - [Fruity Supermarket Beers](https://www.trendhunter.com/trends/seven-bro7hers.md) - [Collaborative European IPAs](https://www.trendhunter.com/trends/sunrise-sunset-ipa.md)