# Inclusive Language-Preserving Typefaces
Microsoft Introduces the New ADLaM Display Typeface

By Amy Duong | Published 2023-04-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/adlam-display
References: [designtaxi](https://designtaxi.com/news/423251/Microsoft-Unveils-New-Typeface-Hoping-To-Save-Disappearing-Culture-And-Language/) & [click.linksynergy](https://click.linksynergy.com/deeplink?id=EOSA2dUAYDk&mid=24542&murl=https://unlocked.microsoft.com/adlam-can-an-alphabet-save-a-culture/&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Inclusive Language-Preserving Typefaces](https://cdn.trendhunterstatic.com/thumbs/504/adlam-display.jpeg)

Microsoft introduces a new ADLaM Display typeface in order to help preserve the culture of the Fulani people in West Africa and the Pulaar language. Unfortunately, it is a language that has not been digitized and is at risk of disappearing. Microsoft works with the creative agency McCann New York to add the language to the company's suite of products. The typeface is dubbed ADLaM Display and it is a digital version of the Pulaar alphabet.

ADLaM Display represents Alkule Dandayde Leñol Mulugol, which translates to “the alphabet that will prevent the culture, the people, from disappearing.” Abdoulaye Barry notes that “ADLaM has increased the chance of the language to survive, even in areas where the language has been dominated. We have our own alphabet! That’s a source of pride. It’s way beyond what we’ve ever imagined.”

Image Credit: Microsoft