# Reimaged Chunky 90s Sneakers FILA's ADL99 Sneaker is a Revived Version of an Archival Sneaker By Amy Duong | Published 2020-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adl99 References: [highsnobiety](https://www.highsnobiety.com/p/fila-adl99-release-date-price/) Sportswear label [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) continues to dive into its [archival designs](https://www.trendhunter.com/trends/new-balance-509) to capture a vintage essence for the upcoming season -- the latest to be relaunched is the ADL99 sneaker model. This [retro sneaker silhouette](https://www.trendhunter.com/trends/air-rejuven8) is a revival from the brand's Running Man collection which originally launched in 1999. The sneakers boast a standout design across the entire uppers, spotlighted by an intricate embroidered detail that represents the look of an eagle's claw. This is to create a sense that there is extra speed when running and it features three colorway options that reference the brand's logo. One iteration has black overlays and orange details on a white mesh foundation. The second option is also a white foundation with blue embroidery and red lining. The last features gray, red, navy blue, and white. Image Credit: FILA ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Revived Retro Sneakers:** Brands can dive into their archives to resurrect popular vintage designs up to date. - **Intricate Embroidery Detail:** Adding unique and intricate embroidery designs to sneakers can set brands apart. - **Colorway Options Referencing Brand Identity:** Creating colorways to reference brand identity can attract loyal customers. ### Sectors Adopting This - **Fashion:** Fashion brands can take inspiration from their archives to produce updated retro designs for their customers. - **Sportswear:** Sportswear companies can add unique and intricate design details to their sneakers to create a competitive advantage in the market. - **Branding and Marketing:** Companies can use their colorways to reference their brand and identity in their marketing campaigns to attract loyal customers. ## Related on Trend Hunter - [Chunky Anniversary Sneaker Models](https://www.trendhunter.com/trends/hoka-clifton-one9.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Revived Y2K Runners](https://www.trendhunter.com/trends/talon-og.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Leather Overlapping Retro Sneakers](https://www.trendhunter.com/trends/air-exploraid.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Retro-Tinged Revived Football Shoes](https://www.trendhunter.com/trends/field-general-sneaker.md)