# Ergonomic Hearing Enhancers The Britzgo Adjustable Hearing Aid Lasts for 500 Hours of Use By Michael Hemsworth | Published 2016-02-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/adjustable-hearing-aid References: [7gadgets](http://www.7gadgets.com/2016/02/24/britzgo-hearing-amplifier/122334) & [amzn](http://amzn.com/B01AA2OD5U) Custom hearing aids are quite expensive, so the Britzgo Adjustable Hearing Aid is designed to be a [more economical option](https://www.trendhunter.com/trends/affordable-hearing-aid) for those not quite ready to take the plunge. The digital amplifier works to offer wearers a more comprehensive way to enhance their hearing. Rather than simply amplifying all sounds in a room, the hearing aid is designed to let ambient noises stay out of the picture to just focus on key sounds. The lightweight and interchangeable design of the Britzgo Adjustable Hearing Aid make it suitable to be worn in both ears or just one at a time. The hearing aid features an [easy control system](https://www.trendhunter.com/trends/cearvol-wave-lite) that's built-in and intuitive to use by those who aren't the best with technology. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Key Themes Behind This Trend - **Custom Hearing Aids:** Opportunity for disruptive innovation: Develop customizable hearing aids that offer advanced features at a more affordable price. - **Ambient Noise Filtering:** Opportunity for disruptive innovation: Create hearing devices that intelligently filter out unwanted ambient noises, providing a focused listening experience. - **Intuitive Control Systems:** Opportunity for disruptive innovation: Design hearing aids with user-friendly control systems that cater to individuals who are not tech-savvy. ### Where This Applies - **Hearing Aid Manufacturing:** Opportunity for disruptive innovation: Revolutionize the hearing aid manufacturing process to reduce costs and increase accessibility for a wider range of users. - **Audio Technology:** Opportunity for disruptive innovation: Develop advanced audio technologies that enhance the performance and functionality of hearing aids and similar devices. - **Assistive Technology:** Opportunity for disruptive innovation: Explore the integration of hearing aids with assistive technologies, such as AI and speech recognition, to improve overall user experience. ## Related on Trend Hunter - [Self-Fitting Hearing Aids](https://www.trendhunter.com/trends/eargo-7.md) - [Ergonomic Hearing Aid Earbuds](https://www.trendhunter.com/trends/claro-hearing-aid.md) - [Multifunctional Hearing Aid Earbuds](https://www.trendhunter.com/trends/jlab-hear.md) - [Optimized OTC Hearing Aids](https://www.trendhunter.com/trends/sony-crec10.md) - [Comfortable Hearing Aids](https://www.trendhunter.com/trends/comfortable-hearing-aids.md) - [Hearing Aid Wearable Glasses](https://www.trendhunter.com/trends/bruckhoff-spectacle-aids.md) - [Accessible DIY Hearing Aids](https://www.trendhunter.com/trends/overthecounter-hearing-aid.md) - [Adaptive Hearing Support Earbuds](https://www.trendhunter.com/trends/hearing-aid-and-earbuds.md) - [Hearing Enhancement Earbuds](https://www.trendhunter.com/trends/jabra-enhance-plus.md)