# Luxe Adjustable Face Masks Canada Goose Unveiled a Selection of Comfortable Face Masks By Riley von Niessen | Published 2020-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adjustable-face-mask References: [canadagoose](https://www.canadagoose.com/ca/en/shop/women/accessories/face-masks/) [Canada Goose](https://www.trendhunter.com/trends/hood-trim) has updated its accessories with the addition of a collection of adjustable face masks, which are offered in two branding variations: one that features its classic disc logo with red and white coloring, and another that includes it in a sleek black design. Both variations come in different colorways, which range from baby blue and teal, to black and beige. While the classic logo masks feature a simple one-toned colorway, the masks with the black logo come with double stripes, adding a [sporty twist](https://www.trendhunter.com/trends/elevated-athleisure) to the design. With their two-layer lightweight poly cotton fabric, adjustable straps, and different sizing options, the Canada Goose non-medical face masks offer all-day comfort while functioning as a stylish accessory for the cold weather ahead. Image Credit: Canada Goose ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Adjustable Face Masks:** Disruptive innovation opportunity: Explore the development of customizable face masks that allow users to adjust the fit and style to suit their preferences. - **Branded Face Masks:** Disruptive innovation opportunity: Collaborate with brands to create face masks that feature their logos and designs, offering consumers a fashionable way to show brand loyalty. - **Sporty Face Mask Design:** Disruptive innovation opportunity: Design face masks with sporty elements such as stripes and bold colors, appealing to customers who prioritize style and athleticism. ### Industries Being Reshaped - **Apparel:** Disruptive innovation opportunity: Introduce innovative fabric technologies and design features to create comfortable and fashionable face masks. - **Fashion:** Disruptive innovation opportunity: Partner with fashion brands to create face masks that align with current fashion trends and elevate the accessory's aesthetic appeal. - **Sportswear:** Disruptive innovation opportunity: Collaborate with sportswear companies to develop face masks that combine performance-enhancing features with style, catering to active individuals. ## Related on Trend Hunter - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Dragon-Inspired Luxury Coats](https://www.trendhunter.com/trends/dragoninspired-luxury-coats.md) - [Luxury Outwear Programs](https://www.trendhunter.com/trends/modernhaus-soho.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Outerwear Travel Retailers](https://www.trendhunter.com/trends/frankfurt-airport.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md)