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# Versatile Trail-Ready Runners
adidas Teams Up with Tinman Elite to Launch 'ADIZERO' Collection

By Niko Pajkovic | Published 2021-08-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adizero
References: [hypebeast](https://hypebeast.com/2021/8/adidas-running-tinman-elite-collaboration-boston-10-release-info) & [adidas](http://adidas.com)

Sports apparel retailer adidas has once again partnered with Tinman Elite, a professional running team, to release a new line of running shoes for its 'ADIZERO' [performance collection](https://www.trendhunter.com/trends/adizero-evo-sl-2). The standout piece is a fresh take on the [adidas'](https://www.trendhunter.com/trends/adizero-pr) 'BOSTON 10' model.

"The Tinman Elite BOSTON 10 is probably the most versatile shoe [adidas Running](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo) has ever released," said Sam Parsons, the Creative Director of Tinman Elite. Features of the new shoe include a 'LIGHTSTRIKE PRO' midsole foam, refined 'ENERGY RODS,' a soft upper, and adidas' signature 'CONTINENTAL RUBBER' outsoles. These hard work-inspired runners come in a crisp white colorway that consists of subtle gold and black highlights.

Alongside the 'ADIZERO BOSTON 10,' is a unisex shoe designed by Tinman Elite called the 'ADIZERO XCS SPIKE,' which is built specifically for all-terrain running.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 35% | Activity: 21% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Trail-running Shoes:** The collaboration between adidas and Tinman Elite highlights the opportunity for further innovating the trail-running shoe sector with versatile features.
- **Lightweight Materials:** The 'LIGHTSTRIKE PRO' midsole foam in the new shoes can inspire further development of lightweight materials for athletic shoes to improve performance and comfort.
- **Sustainable Athletic Apparel:** With the use of sustainable materials, such as adidas' 'CONTINENTAL RUBBER' outsoles, there is potential for disruptive innovation in the production of more ecologically friendly athletic shoes and apparel.

### Where This Applies

- **Sporting Goods:** Companies in the sporting goods industry can take note of the versatile features in the new adidas and Tinman Elite shoes and explore new options for performance footwear.
- **Manufacturing:** The use of sustainable materials in the new line of shoes highlights an opportunity for manufacturers to explore and invest in more ecologically friendly materials for athletic shoes and apparel.
- **Athletic Training:** Trainers and coaches can incorporate the features of the new Tinman Elite BOSTON 10 shoe into training programs for their athletes, inspiring potential innovations in athletic performance technology.

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