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# Shamrockin' Court Kicks
The Adidas adiZero St. Patrick's Day Pays Tribute to Derrick Rose

By Michael Hines | Published 2011-01-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adizero-st-patrick-s-day
References: [solecollector](http://solecollector.com/Sneakers/News/adidas-adiZero-Rose-1-5-St--Patrick-s-Day-New-Images/) & [blog.eastbay](http://blog.eastbay.com/shoes/all/adidas-adizero-rose-1-5-st-patricks-day/)

If you're game could use a touch of luck, then you might want to consider checking out the new [Adidas](https://www.trendhunter.com/trends/dame-x) adiZero St. Patrick's Day. Adidas is releasing this new St. Patrick's Day shoe as a tribute to [Chicago Bulls](https://www.trendhunter.com/trends/lucky-shorts) point guard Derrick Rose.

The Adidas adiZero St. Patrick's Day shoes are decked out in a green and white colorways with shamrocks stealthily adorning the tongue. The date that Derrick Rose was drafted by the Bulls is imprinted in shamrocks into the shoe's inner sole. While I love the look of this shoe, I do fear that it could get mistaken as a tribute to the [Boston Celtics](https://www.trendhunter.com/trends/jaylen-brown). The Bulls rock red after all.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 5% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Sports Shoes:** Opportunity for brands to create personalized footwear that pays tribute to athletes or teams.
- **Holiday-themed Sports Gear:** Potential to create limited-edition sports merchandise for various holidays to engage fans and boost sales.
- **Nostalgic Sportswear:** Rise in demand for retro-inspired sports clothing and shoes that evoke a sense of nostalgia.

### Sectors Adopting This

- **Sports Apparel:** Companies can innovate by offering customizable sports shoes and holiday-themed merchandise.
- **Athletic Footwear:** Opportunity to create special edition shoes that celebrate sporting events or athletes.
- **Sports Marketing:** Industry can capitalize on nostalgia trends by developing marketing campaigns that highlight nostalgia-inspired sportswear.

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