# Killer Competition Shoe Ads The AdiZero Crazy Light vs The "Other" Guys Commercial Schools Nike By Jason Soy | Published 2011-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adizero-crazy-light-vs-the-other-guys-commercial References: [f5torefresh](http://f5torefresh.com/2011/05/25/adidas-adizero-crazy-light-vs-the-other-guys-round-1/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [facebook](http://www.facebook.com/adidasBasketball) [Adidas](https://www.trendhunter.com/trends/speed-shopping) is not holding back with these adiZero Crazy Light vs The "Other Guys" commercials. Similar to [Apple's](https://www.trendhunter.com/trends/the-underdogs) Mac vs PC commercials, this Adidas sneaker ad makes a direct attack on [Nike](https://www.trendhunter.com/trends/awaken-your-madness), its biggest competition, and the three-striped sneaker giant wastes no time in destroying the rival shoe company's product. The commercial highlight's Adidas' new adiZero Crazy Light, which weighs in at a surprising 9.8oz. As the ad continues, we see Nike's lightest sneaker take a slash from a samurai sword, revealing that it would require a significant portion of Nike's shoe to be missing in order to match Adidas' ludicrously lightweight shoe. If that's not fighting with your gloves off, I don't know what is. This adiZero Crazy Light vs The Other Guys commercial is one of what's sure to be many to come. I wonder what clever rebuttals Nike will come up with in the months to come... ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Direct Competition Ads:** Opportunity for brands to directly challenge their competitors in advertising campaigns. - **Lightweight Sneaker Craze:** Growing trend of consumers gravitating towards sneakers with lightweight designs. - **Innovative Product Comparisons:** Companies finding new and creative ways to compare their products to competitors. ### Industries Being Reshaped - **Sportswear:** Opportunity for sportswear brands to differentiate themselves in the market through lightweight innovations. - **Advertising:** Increasing demand for edgy and attention-grabbing commercials that directly challenge competitors. - **Marketing:** Companies can utilize innovative product comparisons to effectively communicate the superiority of their offerings. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Speed-Optimizing Running Shoes](https://www.trendhunter.com/trends/adios-pro-4.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [Speed-Forward Stealthy Sneakers](https://www.trendhunter.com/trends/adizero-pr.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)