# Roaring Rapper Cleats Snoop Dogg Teams up with Adidas to Create the Adizero 5-Star Cleat By M | Published 2014-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adizero-5star-cleat References: [freshnessmag](http://www.freshnessmag.com/2014/06/20/snoop-dogg-x-adidas-adizero-5-star-snoop-lion-football-cleat/) & [adidas](http://www.adidas.ca/) German sportswear brand [Adidas](https://www.trendhunter.com/trends/messi-and-adidas) recently collaborated with notorious rapper Snoop Dogg to create the [Adizero](https://www.trendhunter.com/trends/adizero-pr) 5-Star Cleat for aspiring soccer players to enjoy wearing. The boisterous cleat design features Snoop Dogg's iconic lion logo that pays tribute to the days when Snoop Dogg temporarily changed his name to Snoop Lion. These roaring [rapper cleats](https://www.trendhunter.com/trends/predator-24-1) feature a lightweight base for top notch foot support and speed. The integrated SPRINTSTUDS technology is ideal for grip and traction when running around the soccer field. Players are able to remain agile while still running at super sonic speeds. Along the back end of the cleat is a red and orange graphic of a ferocious lion roaring up a storm. The lack of pupils makes this lion seem that like one King of the Jungle that you do not want to mess with. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations:** Brands can collaborate with celebrities to create unique and innovative products. - **Personalized Sporting Equipment:** Adding personal logos or designs to sporting equipment can increase brand recognition and create a personalized experience. - **Fashion in Sports:** Combining fashion with sports can create sleek and innovative products that appeal to a wider audience. ### Where This Applies - **Sportswear:** Incorporating personal designs into sporting equipment can be a disruptive innovation opportunity for the sportswear industry. - **Celebrity Endorsements:** Creating unique and personalized products with celebrities could be a new trend for the celebrity endorsements industry. - **Soccer:** Combining fashion with soccer equipment could appeal to a wider audience for the soccer industry. ## Related on Trend Hunter - [Athlete-Collaborative Leather Footwear](https://www.trendhunter.com/trends/samba-sneaker-collaboration.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md) - [Collaborative Slim Lifestyle Sneakers](https://www.trendhunter.com/trends/crazy-raccoon.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Cheeky Custom Cleat Designs](https://www.trendhunter.com/trends/grinchmas-cleats.md) - [Soft Suede Football Boots](https://www.trendhunter.com/trends/copa-mundial.md) - [Stylish Collaborative Sneaker Models](https://www.trendhunter.com/trends/sl-72-sneaker.md) - [Speed-Aiding Advanced Football Boots](https://www.trendhunter.com/trends/f50.md)