# Sapphire B-Ball Kicks Rule the Court with the 'adiPower' Howard Sneakers By Matt Ho | Published 2011-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adipower-howard References: [f5torefresh](http://f5torefresh.com/2011/09/26/adidas-adipower-howard-black-running-white-bright-blue/) & [afew-store](http://www.afew-store.com/Adidas-adiPower-Howard) Fans of Dwight Howard will be delighted to hear that the [NBA](https://www.trendhunter.com/trends/anthony-edwards-2) basketball player has released a new pair of sneakers titled 'adiPower' Howard. The adiPower Howard shoes are a high-top style design with a fairly layered look. The upper is made up of Black SprintSkin, which gives the kicks a scale-like aesthetic to the design. The rest of the sneaker features blue heel panels and white [Adidas](https://www.trendhunter.com/trends/vol-9) stripes, which are recurring colors in Howard's basketball team the [Orlando Magic](https://www.trendhunter.com/trends/shaq-attaq-2). The tongue has an imprint of the NBA player's signature and the heel patch features the number 12, which is his jersey number. The overall design of the adiPower Howard kicks is minimalist, but the makers do a great job of incorporating features that play to the NBA star's personality. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Scale-like Aesthetic:** There is an opportunity to create products with a scale-like aesthetic, incorporating unique textures and patterns. - **Minimalist Design:** Incorporating minimalist design elements in products can provide a sleek and stylish look that appeals to consumers. - **Personalized Athlete Merchandise:** Developing personalized merchandise for athletes, such as sneakers with signature imprints and jersey numbers, can cater to fans and supporters. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore incorporating scale-like textures and minimalist design elements into their products. - **Sports Apparel:** The sports apparel industry has an opportunity to create personalized merchandise for athletes, including sneakers with imprints and jersey numbers. - **Athletic Accessories:** The athletic accessories industry can capitalize on the demand for scale-like aesthetics and minimalist design in their products. ## Related on Trend Hunter - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md) - [Opal-Toned Basketball Shoes](https://www.trendhunter.com/trends/tyrese-haliburton.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Colorful Women's Basketball Sneakers](https://www.trendhunter.com/trends/womens-basketball-sneakers.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md)