# Charitable Reflective Jackets ADIFF Offers Reversible Jackets for Socially Conscious Consumers By Mishal Omar | Published 2017-01-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/adiff References: [kickstarter](https://www.kickstarter.com/projects/1944534490/adiff-goodgood-for-good-reflective-reversible-jack?ref=category_recommended) & [adiff](http://www.adiff.com/) In a collaboration with 'goodgood for good,' the charitable clothing brand ADIFF is offering [reversible jackets](https://www.trendhunter.com/trends/shelter-wear) that were designed with functionality in mind. The jackets are highly unique in their appearance, as on one side they feature a neutral green color, but they can be reversed to shift their appearance. When turned inside-out, the [ADIFF rain jackets](https://www.trendhunter.com/trends/pieces-for-rainy-days) are reflective and ensure that those wearing them remain safe from cars when visibility is low outside. The jackets feature hoods, large inside pockets, and have a wide, comfortable fit. For each ADIFF rain jacket that is purchased, another will be donated to a refugee in a camp – where protection from the cold and rain is currently a high priority. This charitable clothing product works is ideal for socially conscious consumers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Reversible Jackets:** Reversible jackets are gaining popularity as a functional and unique garment choice. - **Reflective Clothing:** Reflective clothing is becoming increasingly popular as a safety measure for outdoor activities. - **Charitable Clothing:** Charitable clothing is a growing trend as consumers prioritize purchasing goods for a greater cause. ### Where This Applies - **Fashion Industry:** The fashion industry has an opportunity to innovate with reversible and reflective clothing that focuses on functionality while giving back. - **Outdoor Industry:** The outdoor industry can benefit from incorporating reflective clothing into their product lines to promote safety during outdoor activities. - **Humanitarian Aid Industry:** The humanitarian aid industry can collaborate with charitable clothing brands to provide necessary garments to those in need while also engaging in social responsibility and sustainability efforts. ## Related on Trend Hunter - [Rugged Fashion-Forward Jackets](https://www.trendhunter.com/trends/fjackets-affordable-fashion.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Reflective Detailed Slick Jackets](https://www.trendhunter.com/trends/new-year-active-jacket.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Food App-Collab Rider Jackets](https://www.trendhunter.com/trends/fragment-1.md) - [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md)