# Revisiting Classic Kicks Adidas Vault Reveals 60 Years of Shoemaking Experience By Urban Delice | Published 2009-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidias-vault References: [hypebeast](http://hypebeast.com/2009/07/adidas-scheinfeld-vault/) & [adidas](http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/scheinfeld/minisite) In times of crisis, the smartest thing to do is look back and bring to life the classic things that never went out of style. When it comes to sneakers, [classic features and shapes](https://www.trendhunter.com/trends/wonder-runner) are an excellent starting point for futuristic products. [Adidas](https://www.trendhunter.com/trends/adidas-handball-spezials) launched the “Adidas Vault”, a mini website that gathers the experience of over 60 years in creating sneaker history. For sneaker “aficionados” this website is a juicy trip in the Adidas files of classic sneakers that never went out of style and still make the marketing people smile. Even in time of crisis, a good classic pair of Adidas sneakers can win anyone’s heart. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Classic Sneakers:** Reviving classic sneaker designs with modern technologies and materials. - **Nostalgia Marketing:** Using nostalgia to appeal to consumers and creating new products that combine classic features and modern design. - **Virtual Museums:** Creating online museums or vaults that showcase a brand's history to engage consumers and drive sales. ### Where This Applies - **Sportswear:** Incorporating classic designs into new sportswear collections to appeal to consumers' desire for nostalgic products. - **Digital Marketing:** Using digital tools and strategies to create online exhibitons or museums to engage consumers with a brand's history. - **Footwear:** Developing new footwear lines that combine the classic designs and modern features, materials, and technologies. ## Related on Trend Hunter - [Classic Lifestyle Shoes](https://www.trendhunter.com/trends/adidas-handball-spezials.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md)