# Papercraft Sneaker Campaigns The DIY Cutout Shoe is a Clever Interactive Ad for the Adidas ZX By Gil Cohen | Published 2013-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-zx References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/adidas-zx-paper-toy/) & [adidas](http://www.adidas.com/us/) As a cool and interesting way to get consumers involved with the new [Adidas](https://www.trendhunter.com/trends/box-shoe) ZX shoe design, creative director Jan Daga of the Numbersix advertising agency formulated this [DIY cutout concept](https://www.trendhunter.com/trends/diy-experience). Inserted within a magazine, the thick paper templates feature a captivating outer space design with instructions for creating a [miniature version of the ZX sneaker](https://www.trendhunter.com/trends/nike-air-max-1000). Both the Sci-Fi space imagery and the DIY aspect make this project enticing to today's youth who like to be creatively stimulated. Once assembled, the consumer will have a mini 3D model of the shoe sitting in their room, reminding them of the product every time they see it. Instead of flipping the page, people will interact with this fun Adidas ZX ad. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Opportunity for brands to engage consumers through interactive and hands-on experiences. - **DIY Marketing:** Using do-it-yourself concepts to attract the attention of young and creative consumers. - **Creative Stimulus:** Incorporating captivating designs and engaging activities to stimulate the creativity of today's youth. ### Industries Being Reshaped - **Footwear:** Brands can explore innovative marketing campaigns that involve consumers in the shoe design process. - **Advertising:** Advertising agencies can incorporate interactive and DIY elements to create more engaging and memorable ads. - **Publishing:** Magazines and publishers can offer unique interactive advertising opportunities through paper craft campaigns. ## Related on Trend Hunter - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Cardboard-Inspired Breathable Sneakers](https://www.trendhunter.com/trends/samba-cardboard.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md)