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# Vacuum-Packed Fashion Invites
Kanye's adidas Yeezy Season 1 Launch Party Begins with an Anorak

By Meghan Young | Published 2015-02-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-yeezy
References: [hypebeast](http://hypebeast.com/2015/2/the-kanye-west-for-adidas-yeezy-season-1-anorak) & [adidas](http://www.adidas.com)

Those lucky enough to be singled out by Kanye West for his [adidas](https://www.trendhunter.com/trends/winter-performance-jacket) Yeezy Season 1 launch party were invited, nay gifted, with a special white Anorak that can vacuum-packed with all of the necessary details for the event. Unique, to say the very least, the adidas Yeezy Season 1 invite lets people advertise their special status in a stylishly practical way.

The simple design of the [adidas Yeezy anorak](https://www.trendhunter.com/trends/adidas-x-snipes) comes with bold, metallic “YEEZY” letterings on the sleeves, a giant number three on the back and, of course, an [adidas logo on the chest](https://www.trendhunter.com/trends/adidas-originals-pet-collection). Hypebeast reports, "The sleeve also adorns the address details of the very special event in black letterings, while the overall fabric is along the lines of Tyvek. Furthermore, the invitational outerwear piece also lets us know that there will be a performance by Vanessa Beecroft at the event in Skylight Clarkson SQ."

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 62% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vacuum-packed Fashion:** The trend of vacuum-packing fashion items with event details provides a unique and practical way for brands to invite and engage with their special guests.
- **Bold Logo Designs:** The use of bold, metallic logo designs on apparel is a trend that allows brands to make a statement and create a sense of exclusivity.
- **Functional Event Invitations:** Creating functional event invitations, like the adidas Yeezy Anorak, is a trend that adds value for guests while also promoting the brand and event.

### Where This Applies

- **Fashion and Apparel:** The fashion and apparel industry can incorporate vacuum-packing techniques and bold logo designs to create unique and memorable event invitations.
- **Event Planning:** Event planning professionals can explore the trend of functional event invitations to enhance the guest experience and build excitement for their events.
- **Branding and Promotion:** Branding and promotion agencies can capitalize on the trend of bold logo designs and functional event invitations to create innovative ways of engaging with target audiences.

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