# Casual Rapper Collections The adidas YEEZY Season 1 Lookbook Highlights a Utilitarian Aesthetic By Michael Hemsworth | Published 2015-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-yeezy-season-1-lookbook References: [highsnobiety](http://www.highsnobiety.com/2015/10/28/here-is-the-full-official-adidas-yeezy-season-1-lookbook) & [adidas.be](http://www.adidas.be/kanye) Fashion-forward individuals have been praising clothing designed by Kanye West since release, and now the rapper's collaboration with [adidas](https://www.trendhunter.com/trends/adidas-and-ivy-park) is coming to fruition with the adidas YEEZY Season 1 Lookbook that highlights the best and the brightest from the soon-to-be-available collection. Highlighting a dark, moody aesthetic, the adidas YEEZY Season 1 Lookbook features everything from [casual wear to outerwear](https://www.trendhunter.com/trends/song-for-the-mute-adidas) that takes a nod from the rapper's own fashion sense and approach to clothing. Ripped jackets and items that have an intentionally worn-in look allow the adidas YEEZY Season 1 Lookbook to be incorporated into the modern wardrobe easily rather than stick out as too new. Despite being in [collaboration with the sportswear brand](https://www.trendhunter.com/trends/entire-studios-x-adidas), the adidas YEEZY Season 1 Lookbook is seemingly more lifestyle-oriented for those who want to convey a casual notion. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Clothing Collections:** Designing intentionally worn-in, casual clothing lines is a trend that is gaining popularity among fashion-forward individuals who want to convey a laid-back lifestyle. - **Collaboration-based Collections:** Partnering with celebrities and influencers to create clothing lines is a trend that is disrupting the traditional fashion industry by tapping into their fan base and style preferences. - **Moody Aesthetic:** Designing fashion lines with a dark, moody aesthetic is a trend that is gaining popularity among individuals who want to express their emotions through fashion choices. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can utilize the trend of designing intentional worn-in, casual clothing lines to capture customers who want to express their laid-back lifestyle. - **Celebrity and Influencer Marketing Industry:** The collaboration-based trend in fashion can be used as an opportunity for celebrity and influencer marketing agencies to create successful partnerships with fashion brands. - **Retail Industry:** Designing fashion lines with a dark, moody aesthetic can be utilized by the retail industry to cater to customers who are looking for clothing that allows them to express their emotions. ## Related on Trend Hunter - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md)