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# Open-Source Metaverse Projects
adidas x Prada's Re-source Project Features User-Generated Art

By Laura McQuarrie | Published 2022-01-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-x-prada
References: [fashionunited.uk](https://fashionunited.uk/news/business/adidas-and-prada-team-up-for-open-metaverse-nft-collaboration/2022012160779)

The third edition of the [adidas x Prada](https://www.trendhunter.com/trends/adidas-5) partnership is expanding into the metaverse with the Re-source project. The user-generated and creator-owned [NFT](https://www.trendhunter.com/trends/ebit) project invites each brand's audience to contribute unique anonymized photographs to the open-Metaverse NFT project. 3,000 works of art sourced form the community will be minted as non-fungible tokens and then compiled as tiles in one large-scale mass-patchwork NFT designed by creative coder and digital artist, Zach Lieberman.

This new project gives contributors full ownership rights over their individual NFT tiles and it explores the future of [Web3](https://www.trendhunter.com/trends/web3) tech with a focus on ownership, authenticity and community. All the while, the collaboration will unite design, fashion and the ever-growing world of cryptocurrency.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 68% | Activity: 88% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Open-metaverse NFT Projects:** The trend of open-Metaverse NFT projects highlights the potential for user-generated art and community ownership in the world of cryptocurrency.
- **Creator-owned Nfts:** The trend of creator-owned NFTs presents an opportunity for artists to maintain ownership and control over their work.
- **Web3 Technology and Ownership:** The trend of exploring ownership and authenticity through Web3 technology offers innovative and disruptive opportunities for businesses in various industries.

### Where This Applies

- **Fashion and Design:** The fashion and design industries can explore the use of NFTs to involve their audience in digital projects and create new revenue streams through community ownership.
- **Cryptocurrency:** The world of cryptocurrency presents numerous opportunities for businesses to explore innovative payment and ownership models through NFTs and blockchain technology.
- **Art and Creative Industries:** The art and creative industries can use NFTs and open-Metaverse projects to showcase and monetize their work, while also giving artists more control over their art.

## Related on Trend Hunter

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- [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md)
- [Sports Metaverse Partnerships](https://www.trendhunter.com/trends/wagmi-united.md)
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