# Designer Jacket Crossovers The Adidas x Porter Jacket Blends the Classic and the New By Matt Ho | Published 2011-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-x-porter-jacket References: [hypebeast](http://hypebeast.com/2011/01/porter-x-adidas-originals-then-now-forever-m-65-jacket/) & [endclothing](http://www.endclothing.co.uk/brands/adidas-x-porter-jacket.html) If you’re looking for a stylish new jacket, check out the Adidas x Porter jacket. With Adidas’ numerous successful crossover products, it’s no wonder that the brand decided to continue its success with Japanese company Porter. The concept behind the Adidas x Porter jacket was to blend classic designs with a modern approach. The hooded black jacket is complete with an orange tanker lining and a detachable bag attached to the back. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 49% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Classic-modern Blend Jackets:** Fashion companies can look to create classic designs with modern twists to attract customers who seek vintage cues with contemporary style. - **Collaborative Crossovers:** Fashion companies can collaborate with other brands to capture the strengths of each and create unique products that appeal to a wider audience. - **Multi-functional Apparel:** Fashion companies can incorporate functional and detachable elements into clothing items, allowing wearers to transition from casual to professional or to carry essentials without having to carry an additional bag. ### Sectors Adopting This - **Fashion Industry:** Clothing companies in the fashion industry can look to create new collections that focus on blending classic designs with modern elements. - **Sporting Goods Industry:** Sporting goods companies can collaborate with fashion brands to create products that are both functional and stylish. - **Accessories Industry:** Companies in the accessories industry can create detachable bags or pouches that can be added to existing clothing items to enhance functionality. ## Related on Trend Hunter - [Functional Collaborative Technical Bags](https://www.trendhunter.com/trends/comme-des-garons-and-porter.md) - [Retro Anniversary Apparel](https://www.trendhunter.com/trends/buzz-ricksons-x-porter.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Food App-Collab Rider Jackets](https://www.trendhunter.com/trends/fragment-1.md) - [Material-Updated Technical Bags](https://www.trendhunter.com/trends/allnew-tanker.md) - [Couture Bag Collaborations](https://www.trendhunter.com/trends/cecilie-bahnsen-x-porter.md) - [Hybrid Vest Jacket Designs](https://www.trendhunter.com/trends/columbia-csc1938-dually-mountain-outerchange.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [New Year Pet Apparel](https://www.trendhunter.com/trends/adidas-chinesestyle-track-jacket.md)