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# Elevated Sporty Sneaker Drops
The adidas x Hender Scheme Drop Boasts a New Take on the ZX 4000 4D

By Kalin Ned | Published 2019-06-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-x-hender-scheme
References: [adidas](http://www.adidas.com/us/) & [henderscheme](http://henderscheme.com/)

The [adidas](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) x Hender Scheme collaboration is characterized by an elevated aesthetic that boasts a subtle sporty design elevation. The release for the Spring/Summer 2019 season spotlights a new take on adidas' revolutionary ZX 4000 4D which gets an updated aesthetic through the premium artisanal craftsmanship of the Tokyo-based leather specialists.

The new sneaker iteration seamlessly fuses a [fashion-forward appearance with supreme functionality](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1). The performance-ready features extend to the responsive 4D midsole which utilizes a Digital Light Synthesis technology — a first in the footwear industry. As a result, the shoe boasts an increased energy return when in use.

The upper boasts adidas' [Primeknit](https://www.trendhunter.com/trends/adidas-ultraboost-5x) fabric which renders the shoe extra-breathable and the design is supplemented by Hender Scheme's leather accents. Playful color pops are present throughout the silhouette of the offering as well.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 73% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Elevated Aesthetic:** Opportunity for fashion brands to collaborate with artisanal craftsmen to create unique and premium sneaker designs.
- **Functionality and Performance:** Disruptive innovation opportunity for footwear companies to incorporate Digital Light Synthesis technology for improved energy return in sneakers.
- **Breathable Materials:** Potential for sports apparel brands to explore the use of Primeknit fabric in sneakers for enhanced breathability.

### Who This Affects Most

- **Fashion:** Fashion brands can collaborate with artisans to create elevated and premium sneaker designs.
- **Footwear:** Opportunity for footwear companies to incorporate Digital Light Synthesis technology for enhanced performance in sneakers.
- **Sports Apparel:** Sports apparel brands can explore the use of Primeknit fabric in sneakers for improved breathability.

## Related on Trend Hunter

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