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# Retro Women's Basketball Shoes
The 'adidas x Candace Parker Collection Part II' Has Been Revealed

By Niko Pajkovic | Published 2022-07-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-x-candace-parker
References: [modern-notoriety](https://www.modern-notoriety.com/candace-parker-adidas-collection-part-ii-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=candace-parker-adidas-collection-part-ii-release-date) & [modern-notoriety](https://www.modern-notoriety.com/adidas-dicks-sporting-goods-chicago-candace-parker-collection-release-date/)

Following the WNBA All-Star 2022 event, which took place this past weekend in Chicago, [adidas](https://www.trendhunter.com/trends/dame-x) announced the launch of its newest collaboration with WNBA superstar Candace Parker dubbed the 'adidas x Candace Parker Collection Part II.' The collection, which includes an all-new sneaker model called 'Exhibit B,' was presented at Parker's 'Ace All-Star Party.'

The Exhibit B sneakers arrive in three striking color schemes: a blue 'Chicago' colorway, a purple 'Loyalty' colorway, and a green 'Lailaa' colorway. The Lailaa was named after Parker's daughter and was debuted on the court by the player during the WNBA All-Star Game.

The adidas x Candace Parker Collection Part II is set to drop this August and will be available to purchase on the adidas website and at select physical retailers.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 16% | Activity: 36% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Retro Basketball Shoe Collections:** Opportunity to collaborate on collections with basketball stars to bring back vintage styles in modern iterations.
- **Celebrity-endorsed Sneaker Models:** Opportunity for shoe brands to collaborate with popular celebrities to create custom-designed or limited-edition sneaker models.
- **Women's Empowerment Sneaker Lines:** Opportunity to partner with female athletes to create sneaker lines that promote and empower women in sports and beyond.

### Industries Being Reshaped

- **Fashion and Apparel:** Collaborative opportunities for shoe brands and fashion designers to create retro-inspired basketball shoe collections.
- **Marketing and Advertising:** Opportunity to leverage celebrity partnerships for branding and advertising campaigns for sneaker models.
- **Sports:** Opportunity to create female-focused sneaker lines or customized models endorsed by female athletes to further promote women in sports.

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