# Ice Tea-Inspired Sneaker Drops The adidas x AriZona Ice Tea Collaboration Boasts a 2nd Installment By Kalin Ned | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-x-arizona References: [adidas](http://www.adidas.com/Originals) In July, the [adidas](https://www.trendhunter.com/trends/tim-hortons-x-adidas) x AriZona Ice Tea partnership initiated its first release with a pop-up that was shut down by the NYPD due to immense interest. Now, the two brands are following up this strong start with a new collaborative pack of footwear that reimagines classic styles like the Continental Vulc sneaker and the adilette slide. The adidas x AriZona collaboration boasts iterations that are inspired by the flavorful aesthetics of the ice tea company. The uppers of the footwear pay homage to four beloved drink flavors, including [Green Tea](https://www.trendhunter.com/trends/elizabeth-arden-extends) with Ginseng and Honey, Lemon, Mucho Mango, and [Watermelon](https://www.trendhunter.com/trends/jukeboxs-body-lotion). The style of the sneakers and the slides are ultra-exclusive. While the colorways are strikingly vibrant and playful, the co-branding detailing contributes with a playful twist. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Collaborations:** Opportunity for brands to create unique and exclusive products by partnering with other companies. - **Product Customization:** Opportunity for brands to allow customers to personalize and customize their footwear based on their preferences. - **Nostalgia Marketing:** Opportunity for brands to tap into consumers' love for retro and nostalgic products, creating a sense of connection and nostalgia. ### Where This Applies - **Fashion:** Fashion brands can explore limited edition collaborations to create unique and highly sought-after products. - **Beverage:** Beverage brands can leverage collaborations with fashion brands to create special edition merchandise that appeals to their audience. - **Marketing:** Marketing agencies can help brands implement nostalgia marketing strategies to create emotional connections with their target audience. ## Related on Trend Hunter - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Iced Tea-Inspired Manicures](https://www.trendhunter.com/trends/arizona-x-impress.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md)