# BBQed Shoes Adidas Window Display Suggests Eating Old Soles for Dinner By Christina Butty | Published 2009-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-window-display References: [trendhunter](http://trendhunter.com/christina) & [adidas](http://www.adidas.com/ca/homepage.asp) This window display at the [Adidas](https://www.trendhunter.com/trends/tim-hortons-x-adidas) store on Queen Street in Toronto is fun; it suggests that shoes be eaten as BBQ food. This display shows that Adidas kicks on the BBQ, in a cooler and on plates. It's an interesting but seemingly irrelevant way to promote the product - after all, who eats shoes? But it is a great summery window display! **Implications** - By creating interesting displays, the store will manage to attract pedestrians. This brings in the foot traffic that stores rely on for business. Additionally, innovative displays can bring press attention to the store such as the Adidas window display. The store BBQ'd their footwear to grasp the attention of the pedestrians walking by. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Innovative Window Displays:** Creating interesting displays can attract foot traffic and generate press attention. - **Unconventional Advertising:** Using unexpected and seemingly irrelevant concepts can grab the attention of potential customers. - **Summer-themed Promotions:** Creating seasonal and playful displays can help generate interest and excitement among consumers. ### Where This Applies - **Retail:** Retail stores can benefit from innovative window displays to attract customers and generate buzz. - **Fashion:** Unconventional advertising approaches can help fashion brands stand out and create brand awareness. - **Event Planning and Decor:** Summer-themed promotions can provide event planners and decorators with ideas for creative and fun displays. ## Related on Trend Hunter - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Food Court Footwear Shops](https://www.trendhunter.com/trends/food-spot.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md)