# Heritage-Influenced Watches These adidas Watches Draw Inspiration from the Golden Age of the 70s By Amy Duong | Published 2018-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-watches References: [hypebeast](https://hypebeast.com/2018/2/adidas-originals-watch-collection-launch) & [adidaswatches](http://www.adidaswatches.com/ca/en) This newly launched collection of [adidas](https://www.trendhunter.com/trends/retro-accessories) watches draw a strong influence from the label's heritage dating back to the 70s. The timepieces recall their historical roots through the collection's four different styles: the [ARCHIVE](https://www.trendhunter.com/trends/koharu-eclipse-s3), the PROCESS, the DISTRICT and the CYPHER. All four styles are crafted in a variety of colors and will be available in cities such as Chicago, London, Paris, and Los Angeles come March. The ARCHIVE watch takes a strong influence from the [classic footwear designs](https://www.trendhunter.com/trends/sl-72-shoes) with sculpted buttons, its clean surface and is held by a five-link stainless steel bracelet with chronograph technology and dual timezone. The PROCESS watch has a traditional frame and the DISTRICT watch is more contemporary with its round face. The CYPHER watch has a modern encasing with a unidirectional indexed bezel. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Heritage-influenced Watches:** Opportunity for brands to create watches that draw inspiration from their historical roots, like adidas. - **70s-inspired Timepieces:** Disruptive innovation opportunity to design watches that recall the golden age of the 70s, with styles like the ARCHIVE, PROCESS, DISTRICT, and CYPHER. - **City-specific Watch Collections:** Opportunity to create watch collections that are exclusive to specific cities, such as Chicago, London, Paris, and Los Angeles. ### Who This Affects Most - **Fashion and Accessories:** Innovative watch designs can disrupt the fashion and accessories industry by infusing heritage influences. - **Luxury Goods:** 70s-inspired timepieces offer a chance for luxury brands to create unique and nostalgic watches. - **Retail and Distribution:** City-specific watch collections can drive foot traffic and sales in retail stores located in those specific cities. ## Related on Trend Hunter - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Brand Heritage Watch Collections](https://www.trendhunter.com/trends/heritage-watch-collections.md) - [90s Rave-Inspired Timepieces](https://www.trendhunter.com/trends/dsruptor-watch.md) - [Artistic NYC Watch Collections](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)