# Sci-Fi Sneaker Promotions Adidas vs. Tron Fuses Two Pop Culture Phenomena Together By Jason Soy | Published 2011-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-vs-tron References: [designyoutrust](http://designyoutrust.com/2011/08/31/adidas-vs-tron-by-oh-yeah-studio/) & [theinspirationgrid](http://theinspirationgrid.com/?p=2434) [Adidas](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride) has already teamed up with one of the biggest science-fiction franchises in existence with its [partnership with Star Wars](https://www.trendhunter.com/trends/star-wars-collection-2), but with these Adidas vs. Tron posters, it looks as though Adidas will have a monopoly in all things cool and geeky. These Adidas vs. Tron posters come to viewers courtesy of Oh Yeah Studio, a Norway-based company. They feature ink splatter-like typography and quotes from the recent [Disney](https://www.trendhunter.com/trends/mod-pizza-and-tron-ares) film. If Adidas is about to release a line of products that harness the stellar visual aesthetic of Tron, you can bet I'll be first in line to buy up whatever they have to offer. **Implications** - Consumers are fascinated with cross over promotions because they reinvigorate consumers interest in the franchises involved through new and exciting content. Corporations may similarly partner up with other high-profile companies for projects to garner mass consumer attention. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Cross-over Promotions:** The merging of two pop culture phenomena can reinvigorate consumer interest and can lead to new and exciting content. - **Geek Chic Products:** The demand for products that cater to science-fiction and fantasy enthusiasts creates an opportunity for businesses to create visually appealing, nostalgia-inducing merchandise. - **Visual Aesthetics-inspired Products:** Product lines that incorporate the visual aesthetic of popular media franchises can tap into the emotional attachment consumers have to them. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can explore opportunities to create merchandise that incorporates science-fiction and fantasy aesthetics to appeal to underrepresented fan bases. - **Entertainment Industry:** The entertainment industry can collaborate with other high-profile companies to create cross-over promotions that create fresh content and reinvent franchises. - **Marketing and Advertising Industry:** Marketing and advertising agencies can work with companies to develop promotional campaigns that invoke emotional attachments to popular media franchises. ## Related on Trend Hunter - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Comedic Sci-Fi Sneakers](https://www.trendhunter.com/trends/fun-ghostbusters-sneakers.md) - [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Digital Pizza Dining Promotions](https://www.trendhunter.com/trends/mod-pizza-and-tron-ares.md) - [80s-Inspired Sci-Fi Sneakers](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md)