# Immersive Women's Sneaker Launches The adidas UltraBOOST X Launch Brought Together Female Artists By Jana Pijak | Published 2018-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-ultraboost-x References: [adidas](http://adidas.ca) & [instagram](https://www.instagram.com/onlyonegallery/?hl=en) Hosted inside Toronto's Only One Gallery space, the [adidas](https://www.trendhunter.com/trends/style-your-toe) UltraBOOST X launch event brought together a community of female artists who created signature work in celebration of the new sneaker. Designed for enhanced athletic performance, the female-specific adidas UltraBOOST X style is "designed to push the boundaries of running technology and provide the [ultimate running experience](https://www.trendhunter.com/trends/ultraboost-collection)...fusing the past and future, as well as adidas’ most advanced technologies." The artists participating in Toronto's immersive launch included balloon artist Danielle Dickson who was the creative force behind 'Boost It,' the event's Instagrammable dj booth sculpture, Camille Jodoin-Eng, creator of the monumental 'The Orb' installation, and Melysa and Jessica Gorlicky who were behind 'Energy Returns,' a graffiti-inspired and interactive piece. Presented as part of the brand's 'Energy from the Ground Up campaign, the adidas UltraBoost X marries [comfort and performance](https://www.trendhunter.com/trends/bandit-x-asics-capsule) with a sleek and fashion-focused design. Image Credit: Erika Salvatore, adidas Canada ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Sneaker Design:** Opportunity for athletic companies to create more female-specific athletic shoes designed for enhanced performance and comfort. - **Immersive Product Launches:** Opportunity for brands to create interactive and engaging launch events that bring together a community of artists and customers. - **Collaborative Design Projects:** Opportunity for brands to team up with artists and creatives to design unique, limited-edition products that enhance brand image and drive sales. ### Where This Applies - **Athletic Footwear:** A new market exists where companies can create female-specific athletic shoes designed for enhanced performance and comfort. - **Event Planning:** Opportunity for event planners or marketing agencies to create immersive product launches that engage customers with new products. - **Art & Design:** The collaboration between athletic brands and artists presents new opportunities for unique and limited-edition product designs. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Athlete-Inspired Interactive Experiences](https://www.trendhunter.com/trends/g-arena.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md)