# Footballer-Approved Footwear The Adidas UltraBOOST DNA x Mahomes Has a Primeknit Upper By Michael Hemsworth | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-ultraboost-dna-x-mahomes References: [hypebeast](https://hypebeast.com/2021/1/adidas-ultraboost-dna-patrick-mahomes-h02868-release-date) & [adidas](https://www.adidas.com/us/ultraboost-dna-x-mahomes-shoes/H02868.html) The [Adidas](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti) UltraBOOST DNA x Mahomes is a [collaboration footwear style](https://www.trendhunter.com/trends/jude-bellingham) created in partnership with the namesake footballer Patrick Mahomes that will offer athletes with impressive support and comfort to boot. The sneakers boast a patterned upper section that is achieved with the brand's Primeknit material to highlight a stretching functionality to move with the wearer. The style boasts gilded color accents to make it an eye-catching style that is ready to deliver just the right level of support for wearers of all ranges. The Adidas UltraBOOST DNA x Mahomes is finished with a special Mahomes graphic on the insole and is available now for purchase directly from the brand's web store at a price point of $180. Image Credit: Adidas ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Athlete-collaborated Footwear:** Creating footwear styles in partnership with professional athletes could lead to high-performing and stylish products. - **Stretchable Upper Materials:** Using materials like Primeknit to allow stretching functionality in footwear can enhance overall comfort and usability. - **Personalized Graphic Insoles:** Including custom graphics related to collaborations or brand partnerships on the insoles of products can add a personalized touch for consumers. ### Industries Being Reshaped - **Athletic Footwear:** Collaborating with athletes to create specialized footwear styles in the athletic industry could lead to innovative products. - **Sports Marketing:** Partnering with professional athletes to create limited edition products can attract new consumers and increase brand awareness in the sports marketing industry. - **E-commerce:** Selling exclusive products directly on a brand's web store can create a sense of urgency and exclusivity for consumers in the e-commerce industry. ## Related on Trend Hunter - [Collaboration Automotive Footwear](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Speed-Aiding Advanced Football Boots](https://www.trendhunter.com/trends/f50.md) - [Athlete-Approved Football Boots](https://www.trendhunter.com/trends/air-mercurial-tn.md)