# Chinese New Year-Inspired Shoes The adidas Ultraboost 20 is Accented with an Illustrated Heel By Kalin Ned | Published 2019-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-ultraboost-20s References: [hypebeast](https://hypebeast.com/2019/12/adidas-ultraboost-20-chinese-new-year-release-fw4322) & [caliroots](https://caliroots.com/ultra-boost-20/p/132909) A new [adidas](https://www.trendhunter.com/trends/adidas-lunar-new-year) Ultraboost 20 was made available to sneakerheads on December 26th, at a retail price of approximately $200 USD. The silhouette is ultra-stylish and it references the [Chinese New Year](https://www.trendhunter.com/trends/lunar-new-year-sneaker), which has been an occasion that a lot of footwear brands have begun taking inspiration from. The latest adidas Ultraboost 20 comes in a black colorway with a chic accent in the heel. The illustration is placed on neoprene – it presents a “large crane in blue, red, and white,” offering a subtly artistic accent and drawing the eye. The upper is Primeknit which assures that it is quite breathable, while the midsole offers a high degree of support to guarantee optimal comfort. Image Credit: Caliroots ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Chinese New Year-inspired Footwear:** Opportunity for footwear brands to incorporate Chinese New Year-themed designs into their products. - **Sneakerhead Culture:** Potential for brands to cater to the growing market of sneaker enthusiasts by offering limited edition and collectible sneakers like the adidas Ultraboost 20. - **Artistic Accents in Footwear:** Possibility to incorporate artistic illustrations and designs in footwear to create unique and eye-catching styles, like the crane illustration on the heel of the adidas Ultraboost 20. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity for footwear brands to explore new design inspirations and create special edition products for specific occasions or cultural celebrations. - **Fashion:** Opportunity for the fashion industry to capitalize on the trend of incorporating cultural motifs into clothing and accessories, such as Chinese New Year-inspired designs in footwear. - **Sports and Athletics:** Potential for sports and athletic apparel brands to incorporate artistic and cultural elements into their products to appeal to a broader consumer base and stand out in the market. ## Related on Trend Hunter - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Lunar Craft Fashion](https://www.trendhunter.com/trends/adidas-lunar-new-year.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Exclusive Lunar New Year Runners](https://www.trendhunter.com/trends/on-cloudmonster-lny.md) - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md)