# Past and Present Shoe Sets The Adidas Then & Now Pack is a Blast from the Past By Michael Hines | Published 2010-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-then-now References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/13/adidas-then-now-made-in-germany-box-set/) & [adidas](http://www.adidas.com/us/homepage.asp) Shoe packs don't get much more exclusive than the [Adidas](https://www.trendhunter.com/trends/box-shoe) Then & Now pack. This new shoe pack features two pairs of shoes and is limited to only 20 pieces. The Adidas Then & Now pack comes with a pair of [Adidas Equipment Support adiZero](https://www.trendhunter.com/trends/adizero-evo-sl-2) Aegis sneakers. While the shoes are definitely hot, my favorite part of this new shoe pack is its creative packaging. Fitting two pairs of shoes into a box and making it still look cool is no small task. Check out this kickass new shoe pack in the gallery above. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Exclusivity-driven Shoe Packs:** Opportunity for brands to create limited edition shoe packs with unique and exclusive designs. - **Creative Shoe Packaging:** Potential for developing innovative packaging solutions to accommodate multiple pairs of shoes while maintaining an aesthetically pleasing design. - **Nostalgia-inspired Shoe Collections:** Market for footwear collections that draw inspiration from past designs and deliver a modern twist, appealing to consumers' nostalgic preferences. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunities lie in creating limited edition shoe packs and exploring unique packaging concepts. - **Fashion:** The fashion industry can capitalize on the nostalgia trend by designing shoe collections that combine vintage aesthetics with contemporary styles. - **Packaging:** Opportunity to develop innovative packaging solutions that cater to the storage and presentation of multiple shoe pairs in an appealing manner. ## Related on Trend Hunter - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Textural Lifestyle Nostalgic Footwear](https://www.trendhunter.com/trends/pony-hair.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Deconstructed Lifestyle Sneaker Packs](https://www.trendhunter.com/trends/protection-pack-7.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)