# Heroic Footballer Ads The Adidas 'The Quest' Ad Turns Players into Legendary Figures By Vittoria Natarelli | Published 2010-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-the-quest-ad References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/adidas-football-the-quest-full-length-version-659855/) The [Adidas](https://www.trendhunter.com/trends/adidas-dubai) 'The Quest' ad is an exciting online ad that comprises some incredible directing and editing. Turning [World Cup soccer players](https://www.trendhunter.com/trends/fifa-club-world-cup) into [action film stars](https://www.trendhunter.com/trends/droga5s-wake-up), this commercial generates excitement for the world's most popular game. The clips of the players playing the sport are shot in such a grandiose way that they are made to look legendary, something Adidas wants you to remember them as. The Adidas 'The Quest' ad is a fantastic example of thinking outside the box when it comes to advertising. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Athletes as Action Heroes:** Opportunity for sports brands to promote athletic performance as heroic feats. - **Elevated Sports Visuals:** Opportunity for creative professionals to experiment with grandiose cinematography in sports advertising. - **Bridging Sports and Entertainment:** Opportunity for advertisers to blur the line between sports and entertainment, creating unique promotional content. ### Who This Affects Most - **Sports Apparel:** Opportunity for athletic wear brands to leverage the heroism associated with their products through creative advertising. - **Sports Film Production:** Opportunity for film production companies to expand their portfolio in creating visually stunning sports commercials. - **Sports and Entertainment Marketing:** Opportunity for marketing agencies to create campaigns that highlight the excitement and entertainment value of professional sports. ## Related on Trend Hunter - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)