# Sporty Fashion Adidas Originals Denim by Diesel By Glamboulevard | Published 2007-11-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-teams-up-with-diesel-for-a-special-denim-collection References: [glamboulevard](http://www.glamboulevard.com/2007/11/26/adidas-and-diesel-team-up-for-denim-designs/) [Adidas](https://www.trendhunter.com/trends/pet-accessories-collection) announced today that it has inked a four-year deal with Italian denim company [Diesel](https://www.trendhunter.com/trends/dieseloveslee) to create “Adidas Originals Denim by Diesel.” The new line will be hitting [Adidas Originals stores](https://www.trendhunter.com/trends/adidas-originals-pet-collection) as early as February 1st, 2008. Two designs for both men and women will be priced from $240 to $320 per pair. "Now when a consumer walks into one of our stores, we can offer them a complete look, from a track top to jeans to a pair of sneakers," said Hermann Deininger, CMO of Adidas' Sport Style Division had this to say about the endeavor. Though the line will only be available in Adidas stores, both logos are stitched into the denim creations. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Fashion Collaboration:** The collaboration between Adidas and Diesel showcases the trend of sportswear brands partnering with fashion brands to create unique and stylish designs. - **Denim Footwear:** The release of the 'Adidas Originals Denim by Diesel' line demonstrates the trend of incorporating denim materials into footwear for a fashionable and casual look. - **Complete Fashion Look:** The creation of a complete look consisting of clothing, denim, and sneakers reflects the trend of brands offering customers a cohesive and fashionable wardrobe. ### Sectors Adopting This - **Sportswear Retail:** The collaboration between Adidas and Diesel presents an opportunity for sportswear retailers to partner with fashion brands to expand their product offerings and attract new customers. - **Footwear Manufacturing:** The incorporation of denim materials into footwear by Adidas and Diesel opens up new avenues for footwear manufacturers to experiment with innovative and trendy designs. - **Fashion Retail:** The launch of the 'Adidas Originals Denim by Diesel' line creates opportunities for fashion retailers to collaborate with sportswear brands and offer customers stylish and unique apparel products. ## Related on Trend Hunter - [Denim Coverall Jackets](https://www.trendhunter.com/trends/denim-coverall-vintage.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Archived-Inspired Stealthy Footwear](https://www.trendhunter.com/trends/jeans-trainer.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Refined Sportswear Collections](https://www.trendhunter.com/trends/atype-by-adidas.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md)