# Inspiring Athlete Singalongs Athletes Channel Queen in the Adidas Team GB 'Don't Stop Me Now' By Romina S. Cortellucci | Published 2012-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-team-gb-dont-stop-me-now11 References: [itsnicethat](http://www.itsnicethat.com/articles/adidas-dont-stop-me-now) & [adidas](http://www.adidas.com/all2012) The [Adidas](https://www.trendhunter.com/trends/speed-shopping) Team GB 'Don't Stop Me Now' video features athletes lip syncing over the legendary Freddie Mercury. Starting with [soccer superstar David Beckham](https://www.trendhunter.com/trends/refresh-the-game) as director, the video features an array of athletes from the Great Britain team who had recently competed in the London 2012 Olympics to celebrate the successful event. Simple and cheery, there is no stopping this viral video as it is filled with the leftover enthusiasm and nationalism that was contagious during this year's Olympic games. The video includes medallists: Sir Chris Hoy, Jessica Ennis, Louis Smith and Victoria Pendleton along with other athletes as they hilariously sing over Queen's 'Don't Stop Me Now.' The backing band is made up of the Olympic volunteer Gamesmakers. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athlete Lip Syncing:** Incorporate athlete lip syncing into promotional videos to create engaging and shareable content. - **Nationalism in Sports:** Leverage patriotic sentiments in sports events to boost engagement and create a sense of unity among fans. - **Viral Sports Videos:** Harness the power of viral videos in sports marketing to generate brand awareness and reach a larger audience. ### Industries Being Reshaped - **Sports Apparel:** Develop innovative advertising campaigns that feature athletes lip syncing to increase brand recognition and consumer engagement. - **Entertainment:** Explore partnerships between athletes and music artists to create entertaining content that resonates with a global audience. - **Digital Marketing:** Utilize viral sports videos as part of digital marketing strategies to drive brand awareness and create a buzz around products or services. ## Related on Trend Hunter - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Paralympic Athlete-Celebrating Cereals](https://www.trendhunter.com/trends/nestl-cheerios.md)