# Reptilian Holiday Shoes The Adidas Superstar 80s Chinese New Year Sneakers Slither By Katie Pagnotta | Published 2012-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-superstar-80s References: [hypebeast](http://hypebeast.com/2012/12/adidas-originals-superstar-80s-chinese-new-year) The [Adidas](https://www.trendhunter.com/trends/python-sambas) Superstar 80s Chinese New Year sneakers are adorned for celebration and finished in vibrant bold prints. The snazzy kicks will be released to the market in January 2013. These slithery sneakers come in two finishes, [red and gray snakeskin](https://www.trendhunter.com/trends/chuck-70s-1). The red is a traditional color for the Chinese celebration and can be found even in the insoles of these dapper shoes. Other honorary features include jade lace jewelry that hangs and is incorporated in the shoes. There is a circular piece attached to the side of the shoes to act as a lucky charm and a jade bead near the toes of the sneakers. These fresh kicks are slick, ornate and highlight the [year of the snake](https://www.trendhunter.com/trends/year-of-the-snake-collection-1). The Adidas Superstar 80s Chinese New Year sneakers are animalistic and celebration worthy. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 41% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Chinese New Year Sneakers:** Opportunity for brands to release limited-edition sneakers that embrace the cultural significance of Chinese New Year. - **Bold Print Sneakers:** Demand for sneakers with vibrant prints and bold designs as a statement accessory. - **Incorporating Cultural Symbols:** Potential to incorporate cultural symbols and lucky charms into footwear designs for added personalization and cultural appreciation. ### Industries Being Reshaped - **Fashion:** Fashion brands can create unique and culturally relevant shoe collections to cater to consumers looking for statement footwear. - **Sportswear:** Sportswear brands have an opportunity to release collectible sneakers that merge athletic functionality with artistic design for sneaker enthusiasts and collectors. - **Accessories:** Accessory brands can explore collaborations with footwear brands to create unique shoe accessories incorporating cultural elements and lucky charms. ## Related on Trend Hunter - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Lunar New Year Sneakers](https://www.trendhunter.com/trends/year-of-the-snake-sneakers.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Zodiac Snakeskin-Finished Boots](https://www.trendhunter.com/trends/dr-martens-year-of-the-snake.md) - [Lunar New Year Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-kso-evo-year-of-the-snake.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md)