# Aluminum-Wrapped Sportswear Store Oshinowo Studio Designs the New adidas Store in Lagos By Amy Duong | Published 2023-10-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-store-1 References: [dezeen](https://www.dezeen.com/2023/10/25/adidas-lagos-store-oshinowo-studio/) & [oshinowostudio](https://www.oshinowostudio.com/)  Nigerian architecture firm Oshinowo Studio completes the design of the latest [adidas](https://www.trendhunter.com/trends/lathemed-superstar-ii) store location in Lagos, Nigeria. It is notably the brand's first flagship store to open in West Africa and can be found in the Victoria Island business district. It takes over what was once a concrete building that was first built in the 1970s and features an extended steel and glass addition. At the front-facing detail are the corrugated aluminum sheet facades that were often used as roofs in the city. Founder of Oshinowo Studio, Tosin Shinowo tells [Dezeen](https://www.trendhunter.com/trends/toteme-beijing), "In line with the monolith simplicity emblematic of our practice aesthetic, we referenced the humble corrugated roofing sheets widely used across the city but most notably in the floating community Makoko on the Lagos lagoon. We felt drawing a local and global narrative for this project was essential, acknowledging the city's thriving upcycling and reuse culture." Image Credit: Tolu Sanusi ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 38% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Aluminum-wrapped Buildings:** Using corrugated aluminum sheet facades in architecture and design is a disruptive innovation opportunity that combines local aesthetics with global sustainability trends. - **Flagship Store Expansion:** The opening of flagship stores in new regions presents a disruptive innovation opportunity for retail brands to tap into emerging markets and reach new customer bases. - **Upcycling and Reuse Culture:** Embracing upcycling and reuse culture in design is a disruptive innovation opportunity that aligns with sustainability efforts and reflects local market trends. ### Sectors Adopting This - **Architecture and Design:** The use of aluminum-wrapped buildings in architecture and design creates a unique aesthetic and offers opportunities for sustainability-focused projects. - **Retail:** The expansion of flagship stores in new regions allows retail brands to increase their global presence and connect with diverse consumer markets. - **Sustainable Design:** Incorporating upcycling and reuse culture in design promotes sustainability and presents opportunities for eco-conscious projects in various industries. ## Related on Trend Hunter - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md)