# Niche Sci-Fi Character Sneakers The Adidas Star Wars NMD_R1 V2 'Lando' Sneakers are Sleek By Michael Hemsworth | Published 2020-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-star-wars-nmdr1-v2-lando-sneakers References: [coolmaterial](https://coolmaterial.com/style/adidas-star-wars-lando-sneakers/) & [adidas](https://www.adidas.co.uk/star-wars-nmd_r1-v2-shoes/FX9300.html) The [Adidas Star Wars](https://www.trendhunter.com/trends/patrick-star-superstar) NMD_R1 V2 'Lando' sneakers are one of the latest upcoming footwear styles from the brand that are sure to come as a welcome addition to the closet of many avid sci-fi film enthusiasts. The sneakers are crafted with the namesake character -- Lando Calrissian -- from The Empire Strikes Back in mind and even feature his imagery along with a memorable quote emblazoned onto the tongue of the casual footwear style. The shoes have a Boost midsole for comfort along with sleek styling, a clean silhouette and a color palette that calls to mind the character's personal style from the film. The Adidas Star Wars NMD_R1 V2 'Lando' sneakers mark the 40th anniversary of the aforementioned film and will be available for purchase starting Thursday, September 17, 2020 at 5pm. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Sci-fi Character Sneakers:** Opportunity for brands to collaborate with sci-fi franchises to create collectible character-inspired sneakers. - **Memorable Quote Emblazoned Tongues:** Potential for footwear brands to incorporate iconic quotes onto sneaker tongues, adding personalized and unique elements to their designs. - **Anniversary Edition Footwear:** Opportunity to create limited edition sneakers to commemorate significant anniversaries of iconic films or events, appealing to fans and collectors. ### Who This Affects Most - **Athletic Footwear:** Athletic footwear brands can tap into the sci-fi genre to create unique and collectible sneakers, attracting a dedicated fan base. - **Fashion Apparel:** Fashion brands can explore collaborations with popular sci-fi franchises to produce character-inspired apparel, including sneakers, targeting niche audiences. - **Movie Merchandise:** Companies specializing in movie merchandise can expand their offerings by partnering with footwear brands to create limited edition sneakers tied to film anniversaries. ## Related on Trend Hunter - [80s-Inspired Sci-Fi Sneakers](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Comedic Sci-Fi Sneakers](https://www.trendhunter.com/trends/fun-ghostbusters-sneakers.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Desert Planet Sci-Fi Collections](https://www.trendhunter.com/trends/sands-of-tatooine-collection.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md)