# Intergalactic Sportswear Promos The Star-Filled Adidas Star Wars Collection Campaign By Joanne Lam | Published 2010-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-star-wars-collection-campaign References: [youtube](http://www.youtube.com/watch?v=3Zd_khk6zXo) & [shopadidas](http://www.shopadidas.ca) In promoting the Adidas Star Wars collection, the sportswear brand has come out with yet another star-filled ad that is just as entertaining as the first. Featuring Snoop Dogg, David Beckham and other intergalactic characters, this captivating Adidas Star Wars Collection campaign will certainly induce a few laughs. Combining your favorite celebrities with awesome sports gear, the Adidas Star Wars Collection campaign will bring out your inner Jedi and get you up on your feet. Check out the featured video to see the Adidas Star Wars collection campaign. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-driven Marketing:** Leveraging the star power of celebrities to promote products and enhance brand appeal. - **Nostalgia Marketing:** Creating campaigns that tap into consumers' fond memories of popular culture franchises. - **Cross-industry Collaborations:** Joining forces with diverse industries to create unique and appealing products or campaigns. ### Sectors Adopting This - **Sportswear Retail:** Opportunities to collaborate with entertainment brands and leverage celebrity endorsements to attract customers. - **Marketing and Advertising:** Using nostalgia-driven campaigns and cross-industry collaborations to engage target audiences and drive brand awareness. - **Entertainment Franchises:** Exploring partnerships with fashion and sportswear brands to create limited-edition collections that appeal to fans. ## Related on Trend Hunter - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Sci-Fi Forested Moon Outerwear](https://www.trendhunter.com/trends/columbia-endor-collection.md)