# The Force-Inspired Footwear The Adidas Star Wars 2010 Campaign Embodies Classic Characters (UPDATE By Meghan Young | Published 2009-12-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-star-wars-2010 References: [fubiz.net](http://www.fubiz.net/2009/12/23/adidas-star-wars-collection-2010/) & [adidas](http://www.adidas.com/campaigns/deathstar/content/Default.aspx?cc=us&site=adidasus) Although Trend Hunter has already brought to you news of the [Adidas](https://www.trendhunter.com/trends/patrick-star-superstar) Star Wars 2010 collection, the campaign has recently been released. A combination of two must-have/must-watch staples, the campaign may seem a little too literal and corny for some, but absolutely exciting for many others. Featuring [ten different sneakers](https://www.trendhunter.com/trends/puma-x-et-collection), the [Adidas Star Wars 2010 campaign](https://www.trendhunter.com/trends/adidas-originals-new-campaign) centers around ten classic characters. Check out the gallery to see everyone from Princess Leia to Storm Troopers. I know you’ll enjoy the campaign. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Character-inspired Campaigns:** Opportunity for brands to create campaigns centered around popular characters to engage their target audience. - **Nostalgic Collaborations:** Collaborations between brands can tap into nostalgia and create buzz among consumers. - **Pop Culture Fashion:** Fashion brands can capitalize on pop culture references to appeal to fans of specific franchises and characters. ### Where This Applies - **Fashion:** Fashion brands can collaborate with popular franchises to create unique and collectible footwear collections. - **Marketing:** Marketers can explore character-inspired campaigns to connect with consumers on an emotional level and generate excitement for their products. - **Entertainment:** Entertainment brands can partner with fashion companies to promote their characters and expand their presence in the fashion industry. ## Related on Trend Hunter - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md)