# Glowing Scaly Shoes The Adidas SS80s G SNK3 Shoes Illuminate in the Dark By Francis Tiangson | Published 2011-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-ss80s-g-snk3 References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/07/atmos-x-adidas-originals-superstar-80s-croc-gid-black-colorway) & [item.rakuten.co.jp](http://item.rakuten.co.jp/atmos-tokyo/g51919/) The Adidas SS80s G SNK3 are a pair of wicked glow-in-the-dark sneakers available exclusively at Atmos. The pair was previously released in a burgundy colorway, featuring the same snakeskin pattern as this pair of black Adidas SS80s G SNK3. What really makes these shoes a stand out pair is that, in regular light, they're seemingly normal with a classy sportswear look. The black snakeskin upper makes them a pair that you could wear in any occasion, but once the lights turn off the real features shine. The entire upper glows when placed in the dark, creating a completely different aesthetic that will transform your entire ensemble. Look out for the Adidas SS80s G SNK3, they'll definitely add a distinct flair for nightwear. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Footwear:** The trend of glow-in-the-dark footwear presents opportunities for brands to create eye-catching and unique designs that appeal to consumers looking for standout sneakers. - **Multifunctional Sneakers:** The rise of sneakers that transform their aesthetic under different lighting conditions opens doors for brands to create versatile footwear that adapts to various occasions. - **Unique Aesthetics:** The demand for sneakers with distinctive designs that offer a surprising visual element in specific lighting situations inspires brands to experiment with new materials and patterns. ### Who This Affects Most - **Footwear:** The footwear industry can capitalize on the trend of glow-in-the-dark sneakers by incorporating innovative materials and design elements to create visually striking and attention-grabbing shoes for consumers. - **Fashion and Apparel:** The fashion and apparel industry can leverage the popularity of glow-in-the-dark sneakers to create unique clothing and accessory collections that complement and enhance the visual impact of these footwear designs. - **Sports and Recreation:** The sports and recreation industry can explore the use of glow-in-the-dark footwear for athletes and active individuals, providing them with stylish and functional sneakers designed for nighttime activities and events. ## Related on Trend Hunter - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Reptilian-Inspired Bold Sneakers](https://www.trendhunter.com/trends/glowaconstrictor.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Stylish Snakeskin Sneakers](https://www.trendhunter.com/trends/python-sambas.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md)