# Band-Influenced Sporty Capsules The Latest adidas Spezial Collection Celebrates a Nightclub By Amy Duong | Published 2020-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-spezial-collection References: [hypebeast](https://hypebeast.com/2020/9/adidas-spezial-new-order-fall-winter-2020-drop-2-gary-aspden-interview) The [adidas Spezial](https://www.trendhunter.com/trends/originals-newcastle) collection that recently launched marks the brand's second drop of the season in accordance to the Fall/Winter 2020 time. The range features a selection of apparel and footwear that is made alongside British band New Order. It is a legendary band for Manchester-based brand [Factory Records](https://www.trendhunter.com/trends/barrow-street-loft) as well as the notable [Hacienda](https://www.trendhunter.com/trends/km-extravirgin-milk-chocolate-winter-spice) nightclub, making it one of the most influential bands from the United Kingdom. Every item in the capsule celebrates the aesthetics of the band. All of the pieces are detailed with a graphic that is the repeated three clock New Order "Tour" visual used during their live performances. All of the products in the collection are also rounded off with a co-branded sign off. Image Credit: adidas Spezial, Nick Griffiths ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Band-influenced Sportswear:** Collaborating with iconic bands for sportswear designs creates unique and nostalgic products that appeal to fans and collectors alike. - **Co-branding with Music Legends:** Partnering with legendary music artists and bands for co-branded collections expands a brand's audience and creates exclusive and highly sought after products. - **Aesthetic-centric Apparel:** Designing apparel that celebrates the aesthetic of a particular era or movement provides a opportunity for brands to tap into nostalgia and create design-forward products. ### Who This Affects Most - **Sportswear:** Athletic brands can expand their collections by collaborating with iconic bands to create limited edition products that appeal to fans and collectors alike. - **Music Merchandising:** Music merchandising companies can partner with athletic brands to add new dimensions to their product offerings and engage with a larger audience. - **Fashion Design:** Fashion designers can explore the aesthetic of iconic bands and movements to create unique and nostalgic designs that appeal to a wider audience. ## Related on Trend Hunter - [Collaborative Sporty Exhibitions](https://www.trendhunter.com/trends/spezial-fc.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md) - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md)