# Eco-Friendly Shoe Manufacturers Adidas' SPEEDFACTORY Reduces Emissions While Hastening Delivery By Cadhla Gray | Published 2015-12-10 | Updated 2016-01-18 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-speedfactory References: [psfk](http://www.psfk.com/2015/12/adidas-intelligent-robots-speedfactory-automated-manufacturing.html) & [adidas-group](http://www.adidas-group.com/en/magazine/stories/specialty/adidas-future-manufacturing/) Joining the likes of NikeID, adidas' SPEEDFACTORY is experimenting in [personalized manufacturing methods](https://www.trendhunter.com/trends/vivobiome) that allow consumers to receive products faster. adidas has created a robotic factory in Germany that can create sporting footwear of a high quality rapidly. This production service will allow the flexible factory to be closer to the consumers who are receiving the products, therefore this will reduce [shipping emissions](https://www.trendhunter.com/trends/allbirds-m00nshot-zero) as well as the use of adhesive products for long transportation. adidas' SPEEDFACTORY will soon be copied around the world and paired with in-store services that allows consumers to choose their [custom shoe](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld) and have it delivered soon after. The in-store customization process and experience will streamline shoe shopping as well as excite consumers with digital designs that result in the perfect shoe. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Personalized Manufacturing:** Adidas' SPEEDFACTORY and NikeID are leading the trend of personalized manufacturing for sporting footwear, providing exciting digital designs and faster delivery. - **Sustainability:** Eco-friendly shoe manufacturing methods pioneered by companies like adidas and Nike are leading the way in limiting shipping emissions and reducing transportation of adhesive products. - **Retail Innovation:** In-store customization technology offers consumers a streamlined shoe shopping experience and prompt delivery, offering retail businesses opportunities to integrate technology into their operations. ### Who This Affects Most - **Sporting Goods:** Sporting goods companies can leverage personalized manufacturing and eco-friendly methods in their production processes to appeal to conscious consumers. - **Retail:** Retailers can use in-store customization and faster manufacturing to attract customers and enhance the shopping experience. - **Manufacturing:** Manufacturing industries can learn from the success of SPEEDFACTORY and NikeID and adopt personalized and eco-friendly production technology to remain competitive in the market. ## Related on Trend Hunter - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Automated Apparel Warehouses](https://www.trendhunter.com/trends/automated-warehouse.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Robotic Knitting Factories](https://www.trendhunter.com/trends/robotic-knitting-factory.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md)