# Playlist-Connected Sneakers adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip By Laura McQuarrie | Published 2018-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-speedfactory-am4mls References: [news.adidas](https://news.adidas.com/us/Latest-News/adidas-celebrates-atlanta-and-the-2018-major-league-soccer-all-star-game-presented-by-target-with-sp/s/078566f5-689e-491e-b577-686b58016f64) adidas Soccer unveiled the adidas SPEEDFACTORY AM4MLS (Made For MLS) sneakers as part of a tribute to Atlanta and the celebration of the 2018 Major League Soccer All-Star Game, which will be hosted in the city. Just a month ago, local creators banded together to design the innovative running shoes to capture the spirit of Atlanta through references to urban soccer and hip-hop culture. These shoes were able to come to fruition so quickly thanks to the robotic manufacturing at adidas' SPEEDFACTORY USA. The limited-edition SPEEDFACTORY sneakers are exclusively available through the WISH Atlanta Boutique. As an added bonus, consumers will be able to connect to a Spotify playlist curated by Rich The Kid thanks to an embedded NFC chip. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Playlist-connected Sneakers:** The integration of NFC chips in footwear opens up opportunities for personalized experiences and data collection. - **Robotic Manufacturing in Fashion:** The use of robots to manufacture shoes allows for increased speed, efficiency, and customization. - **Collaboration with Music Artists:** Partnering with music artists to curate personalized playlists for products can enhance the overall customer experience. ### Sectors Adopting This - **Footwear Manufacturing:** Developments in robotic manufacturing and NFC technology in footwear design offer opportunities for disruption and innovation. - **Music Streaming and Curation:** The collaboration between adidas and Spotify to embed NFC chips in sneakers creates opportunities for new customer experiences in music curation and retail. - **Urban Fashion:** The SPEEDFACTORY AM4MLS sneakers demonstrate the potential for collaboration between fashion and urban culture for innovative product design. ## Related on Trend Hunter - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Co-Branded NFT Sneakers](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Wearable Performance Trackers](https://www.trendhunter.com/trends/cityplay.md)