# West Coast Rapper Kicks The Adidas Snoop Dogg Sneaker is Inspired by the Boss Dog By Michael Hines | Published 2011-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-snoop-dogg References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/20/adidas-snoop-dogg-sneakers/) & [adidas](http://www.adidas.com/originals/ca/#/content) West coast rapper [Snoop Dogg](https://www.trendhunter.com/trends/snoops-high-rollers) has hooked up with [Adidas](https://www.trendhunter.com/trends/sl-72-sneaker) to design an exclusive shoe for the [Adidas Originals Spring/Summer 2011 collection](https://www.trendhunter.com/trends/la-adidas-superstar-ii). The Adidas Snoop Dogg sneaker comes in an all-black colorway and features a pair of eyes on the tongue that rap fans will remember from the cover art of Snoop Dogg's Doggystyle album. Usually when rappers put their name on a shoe, that's all they put on it. I like the Adidas Snoop Dogg sneaker because it's built for true rap fans. The shoe has a smart design that means nothing to people who aren't real rap fans. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Rapper-branded Sneakers:** Opportunity to collaborate with influential artists to create exclusive sneaker designs that cater to niche fan bases. - **Nostalgic Album Art Revival:** Revive iconic album art as inspiration for sneaker designs, appealing to fans of both music and fashion. - **Personalized Celebrity Merchandise:** Create customized merchandise for celebrities, allowing them to engage with their fans in a unique and personal way. ### Where This Applies - **Fashion:** Fashion brands can explore collaborations with musicians to create limited-edition sneaker collections. - **Music:** Artists can collaborate with fashion brands to translate their artistic vision into merchandise, creating new revenue streams. - **Sports:** Sports brands can partner with influential celebrities to create branded merchandise that appeals to both sports and entertainment fans. ## Related on Trend Hunter - [Stylish Collaborative Sneaker Models](https://www.trendhunter.com/trends/sl-72-sneaker.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Stealthy Padded Sneaker Modesl](https://www.trendhunter.com/trends/adidas-samba-sneaker-1.md) - [Retro Collaborative Sneakers](https://www.trendhunter.com/trends/thorn-samba.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Collaborative Slim Lifestyle Sneakers](https://www.trendhunter.com/trends/crazy-raccoon.md)